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Sunday Nov 17, 2024
Monday, 24 October 2011 00:00 - - {{hitsCtrl.values.hits}}
The second Yahoo Big Idea Chair Award was awarded to Ogilvy Worldwide for its Fox Crime campaign - Photography Case.
Overall, there were 19 winners across nine different categories. ‘Yahoo Big Idea Chair Awards’ are one of the most prestigious awards in the advertising industry, Yahoo! Big Idea Chair honors individuals and agencies behind some of the best creative work in digital advertising.
Tribal DDB India won two Gold awards for the Best Use of Display Advertising and the Best Use of Technology for its ‘This Banner with a mission’ campaign created for Star TV.
Contract Advertising won the Gold for Best Online Video Advertising for its Rakshabandhan Campaign for Cadbury Celebrations while Ogilvyone Worldwide bagged the Gold for Best Use of Social Media for ‘The Zoozoo World’ campaign created for Vodafone Essar.
Maxus India won the Gold for Best Use of Search award for its Buzz Metrics TV, Print and Search campaign.
Arun Tadanki, Managing Director, Yahoo India, said: “Yahoo Big Idea Chair celebrates the growth of the digital media industry which today offers one of the widest creative canvasses to brand marketers to execute cutting edge campaigns. The entries this year clearly demonstrated deep integration of digital in the campaign planning stage of the different brands and a definite step forward in the evolution of digital media.”
Piyush Pandey, Executive Chairman, Ogilvy & Mather India and Creative Director, South Asia, said: “We are proud to have won the coveted Yahoo Big Idea Chair Award, widely regarded as benchmark recognition in the world of digital advertising. Early this year, I had on behalf of Ogilvy, committed to excellence in the digital space and the young Ogilvy team has given us a great start in a long journey. Long live digital!”
