Orange brand illuminates

Wednesday, 25 July 2012 00:50 - - {{hitsCtrl.values.hits}}

Despite a subdued presence in public and brand competitions during the past year, Orange Electric put up a bold show gaining entry in to the list of honour celebrating Sri Lanka’s leading brands, emerging as the 15th most valuable unlisted brand of 2011.

Lanka Monthly Digest, a Media Services publication, presents Sri Lanka’s Leading Brands in an annual publication that records in two separate lists the 100 most valuable brands of listed companies and the 100 leading brands of unlisted companies.

It is compiled through a Brands Audit carried out by Brand Finance, the internationally recognized brand valuation company founded in the UK with offices in 17 countries worldwide. This year, multinational brands dominated the list with only 5 Sri Lankan brands featuring in the first 15.

“In light of the fact that 10 out of the first 15 brands in the list were long established multinational brands, our ranking at 15 is a noteworthy achievement that we as a company are truly proud of. Which also means very few – four- Sri Lankan brands were ahead of us. That is a significant accomplishment and a truly remarkable feat – considering that the sector isn’t categorised within your average FMCG sector, and the interviewed persons were business executives – again not people who will immediately recall the sector let alone the brand,” said an exuberant Kushan Kodituwakku – Managing Director at Orange Electric.

Orange Electric commands the lion’s share of island nation’s lighting, electrical fittings and switch gear market. Recently, Orange Electric inaugurated South Asia’s first plant for recycling CFL and Fluorescent Bulbs.

It is best known for producing virtually the entirety of its product range in-house at its state-of-the-art factory at Meegoda and the company is widely recognized for its leadership role in uplifting the country’s engineering and manufacturing sector to bring it on par with the region.