PHD scoops more Gold awards than any other media network at Cannes Lions

Thursday, 19 June 2014 00:00 - - {{hitsCtrl.values.hits}}

Unilever’s Kan Kajura Tesan campaign awarded three Gold’s for PHD India
Warner Bros.’ LEGO campaign awarded two Gold’s for PHD UK
24 awards in total across Media, Mobile, PR, Direct, Creative Effectiveness,
Promo & Activation One Grand Prix, six Gold’s, three Silver, nine Bronze, two Creative Effectiveness ascredited agency

PHD, part of Omnicom Media Group, has picked up double the number of Gold Cannes Lions awards than any other media network, with four Gold’s awarded in total for PHD as the entrant agency. A further 20 Lions were awarded to PHD as the credited agency, bringing PHD’s total number of awards to 24. PHD India picked up three Gold’s for Hindustan Unilever’s Kan Kajura Tesan campaign in Media/Best Use of Audio and a Gold in Media/Best Use of Mobile devices. The campaign also won Gold in the Mobile category for Response/Real Time Activity. PHD UK was awarded two Gold’s for Warner Bros.’ All LEGO Ad Break campaign in Use of Branded Content & Sponsorship and Publications & Media. Mike Cooper, CEO of PHD Worldwide said: “We were the second most awarded media agency at Cannes last year, with a total of eight awards after a huge haul for Dove Sketches amongst others, and we didn’t think we could beat that. We’re delighted that this year has been even more successful with 24 awards and the teams should be very proud, given the calibre of the work it takes to get awarded.” The Kan Kajura Tesan (KKT) campaign helped Hindustan Unilever reach the ‘media dark’ rural populations in India, by creating a dedicated entertainment platform on mobile. It was a media first for India and Unilever, bringing mobile operators and content providers together to create Unilever’s very own innovative entertainment platform on mobile and in just six months the mobile based channel has become the biggest entertainment platform in both the launch regions of Bihar and Jharkhand. PHD UK’s All LEGO Ad Break was to promote the theatrical release of Warner Bros.’, The LEGO Movie. It saw PHD conceive and plan an entire ITV ad break by re-creating existing TV ads in LEGO. Four advertisers were immortalised in LEGO bricks in the ad-break of ITV’s Dancing on Ice, including Confused.com, Premier Inn, BT and The British Heart Foundation which ran its award-winning Hard and Fast ad starring Vinnie Jones. Daren Rubins, CEO of PHD UK said: “The LEGO ad break is a truly innovative media first and one that captured the imagination of the public by transporting ITV viewers to a whole world made of LEGO. So much passion, energy and sheer enthusiasm went into this from the team and it’s a testament to the strength of the idea that it’s had recognition as being world class at the Cannes Lions awards.”