PR Wire becomes Sri Lanka’s first independent CarbonNeutral PR agency

Monday, 9 February 2015 00:00 - - {{hitsCtrl.values.hits}}

Carbon Consulting Company CEO Sanith de S. Wijeyeratne handing over the CarbonNeutral certification to PR Wire Managing Director Ashan Kumar. Also present are Lakmini Senadheera and Kanishka Jayasinghe from the CCC team PR Wire, the Sri Lankan affiliate of the world’s largest independent public relations firm Edelman, has become the first independent PR agency in Sri Lanka to be certified as ‘CarbonNeutral’. The certification was granted by Carbon Consulting Company (CCC), Sri Lanka’s premier carbon footprint expert. The CCC conducted the organisational greenhouse gas assessment for PR Wire to assess the Greenhouse Gas (GHG) emissions arising from its operational activities. This GHG assessment was based on the WBCSD/WRI GHG Protocol, which is also compliant with the Carbon Disclosure Project. Commenting on the occasion, Carbon Consulting Company CEO Sanith de S. Wijeyeratne stated: “There is no doubt that climate change is making significant impact globally. It is great to see that countries and companies across the globe are taking positive steps towards reducing emissions and also going a step further by adopting standardised procedures to offset the impacts of unavoidable emissions in their day-to-day operations. We are indeed proud to be a part of the PR Wire’s landmark initiative of becoming the country’s first carbon neutral independent PR agency. The company process and sustainability will build in greater value for its services offered and transferring this value offering to its clients’ supplier chain is another key achievement.” Speaking about the achievement, PR Wire Managing Director Ashan Kumar stated: “We are proud to be the very first independent CarbonNeutral® PR agency in Sri Lanka. This certification demonstrates our commitment to reaching global sustainability standards. We strongly believe that companies across all industries should make the responsible choice and obtain this certification.” He added: “Sri Lanka is opening up and this is a very exciting time for us to innovate within the PR industry locally with big businesses looking at Sri Lanka. We will further optimise our operations and bring in global best practices to our country. I would like to take this opportunity to thank Krishanthi Dhayalan – Manager Sustainability and Strategic Partnerships of our organisation for her unstinted contribution in driving our company’s sustainability pillar.” The Carbon Consulting Company (CCC) is a firm that helps organisations develop and communicate effective sustainability practices. Through their team of consultants, CCC provides professional services based on the fundamental principles of calculation, mitigation and communication and offers a variety of services. The company is the regional partner of The CarbonNeutral Company, one of the world’s leading providers of carbon reduction solutions. PR Wire offers consultation and services to meet marketing communications need that range from reaching mainstream media to engaging with new media. The agency helps organisations meet their communications goals through its global consultation team with roots in Sri Lanka. PR Wire is an affiliate member of Edelman, the world’s largest public relations firm.