Prof. Uditha Liyanage’s “Consumer Strategy” debuts

The grand book launch of Professor Uditha Liyanage’s consummate publication titled “Consumer Strategy” was conducted at the Postgraduate Institute of Management, on 10 December, attended by a distinguished gathering of intellectuals, peers, entrepreneurs, friends, students, and family members. Although it was a simple ceremony it turned out to be the Institute’s most colourful event of the year. 

Professor Ajantha S. Dharmasiri, Director, PIM, delivering the welcome address said that although the PIM was keen on having the book launch together with a fitting felicitation ceremony for this fascinating human being, destiny decided otherwise. However, Prof. Uditha Liyanage, the author and intellectual par excellence, will remain alive in our minds through his insightful acumen. 

Eardly  Perera, Member of the Board of Study, PIM, and Ranjith Pandithage, Chairman/MD, Diesel & Motor Engineering PLC,  reminisced the intellectual contributions made in their business enterprises, by the late Professor Liyanage, and how he became an inseparable friend and confidant.

Prof. Liyanage’s beloved daughter, Chathuri Liyanage, speaking on behalf of the Professor’s wife  and family members, recapped how her father groomed her to become  what she is now. Although her presentation was factual, it was, nevertheless, a sentimental narration of the how a daughter viewed her father. She appreciated the contribution made by the faculty and the staff to ensure that “Consumer Strategy” her father’s book see the light of day.

The vote of thanks was proposed by Dr. Wickrema Weerasooria, Member of the Board of Management , PIM, and Advisor to the President. While thanking the Director and staff of the PIM, for making the book-launch a grand event, he recapped his association with the late Prof. Liyanage, and said that he lost an intimate friend and colleague.  

Prof. Uditha Liyanage’s “Consumer Strategy” is a compendium of 20 articles  revolving round the three important tripods of marketing management, namely, planning, consumer behavior and strategy. In fact, this is the end-product of intense research, prolonged deliberations with the fraternity and feedback on continuous publication of allied subjects in journals of repute.  

Pix by Bhanuka Kirinde