Monday Sep 23, 2024
Monday Sep 23, 2024
Thursday, 11 September 2014 01:47 - - {{hitsCtrl.values.hits}}
CIM has staged this conference for 13 consecutive years congregating the professional and business community of Sri Lanka to one forum in order to share current and topical themes in marketing, through a panel of international and local experts. This year the Marketing Conference will focus on the ‘journey of marketing strategy to execution’ and take the audience through insights shared by eminent speakers, both international and local including Prof. Jochen Wirtz, a Professor of Marketing at the National University of Singapore (NUS).
Prof. Wirtz holds a Ph.D. in services marketing from the London Business School and has worked in the field of services for over 20 years and has published over 80 academic journal articles (including Harvard Business Review, Journal of Consumer Psychology, Journal of Retailing, Journal of Service Research, and Journal of the Academy of Marketing Science), 100 conference presentations and some 40 book chapters.
His over 10 books include Services Marketing: People, Technology, Strategy (Prentice Hall, 7th edition, 2011), co-authored with Professor Lovelock, which has become a world’s leading services marketing text book that has been translated and adapted for over 26 countries and regions.
The conference will be inaugurated on Tuesday, 30 September 2014 at 6:30 p.m. followed by cocktails and the technical session will be held on Wednesday, 1 October 2014 from 9 a.m. to 5:30 p.m. at the Waters Edge, Battaramulla.
The plenary sessions will be followed by a panel discussion comprising of renowned academics and marketing professionals that will reflect and generate the right balance of institutional, professional and academic dialog. Sponsors for the prestigious event are Sampath Bank PLC – Corporate Sponsor, Stafford Motor Co. Ltd and Darley Butler & Company Ltd ‘Bic’– Gold Sponsors, Australian Technical & Management College (ATMC) – Bronze Sponsor, Daily Mirror, Daily FT and Sunday Times – Official Print MediaPartners, Sarva Integrated – Creative Partner, Maxus – Communications Partner and 230 Interactive – Digital Media Partner and Debug Digital Centre – Official Printing Partner.
Commenting about the conference CIM Sri Lanka Region Chairman Shantha Katipearachchi stated, “CIM has presented the annual conference for 13 successive years; this year’s conference will once again take our audience through a very important area ‘strategy to execution’. We are having an eminent cluster of speakers and panellists on board to take our audience through this topic and I welcome everyone to be a part of our biggest event. We assure you that it will be a new experience.”
Speaking about the conference, Conference Chair of the 14th CIM Annual Conference, Sanjika Perera, stated that “At last years conference we talked about ‘Value Innovation’ which was more focused on the theory. Continuing this year the conference will talk about the journey of marketing strategy to execution, which will focus more on case studies. I welcome and urge everyone to attend the marketing conference of the year and experience it first-hand.” The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest institute for professional marketers with over 35,000 members globally, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates. The CIM qualification is the only international qualification recognised by the Royal Charter in United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK; 3,000 student members and over 1,500 professional members, respectively. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and development.
