Publicis Group second in command in town today

Publicis Groupe Executive Vice President Bertrand Siguier is in Sri Lanka for a two day visit while touring the South Asian region.

While in Sri Lanka on 23 and 24 April he will be reviewing the performance of the Publicis Groupe companies in Sri Lanka led by its key brand Leo Burnett Solutions Inc.

Joining Publicis in 1970 Siguier has had a successful and long standing career at the Publicis Groupe. With over 37 years of work in the Groupe, he played a pivotal role in building the European Publicis network. In 2006, Siguier was named Chevalier of the French Legion of Honour, which is the highest decoration in France. Siguier supervisors the Publicis Worldwide Account Directors (WWADs), oversees Central Europe and Middle East/Africa regions while being responsible for the strategic alliance with Dentsu. Commenting on the arrival of Bertrand Siguier, Leo Burnett Solutions Inc. Managing Director Ranil De Silva stated, “We are extremely honoured to have Bertrand making his inaugural visit to Sri Lanka and look forward to developing a productive and rewarding partnership with the Groupe to strengthen and grow the agency brand of the Publicis Groupe in Sri Lanka.” Leo Burnett Solutions Inc., the local office of the global advertising network Leo Burnett is one of the most reputed and acclaimed advertising agencies in the Sri Lankan advertising industry with approximately 81 of the country’s best professionals on its team today.

Today the company is represented by a diversified offering with several specialised units comprising Leo Burnett, Starcom Worldwide – Sri Lanka’s first ever international media independent, Arc Worldwide Sri Lanka – a specialist communications company offering communications competencies in digital media, relationship marketing, public relations, retail branding, events and activations which have enabled in changing the paradigm of communications in the country, and the recent entry of Europe’s leading agency Publicis Worldwide.

Publicis Groupe, third largest communications group worldwide, leader in digital and interactive communication (28% of 2010 revenue). Recognised Creative Talent, No.1 in Creative Performance in The Gunn Report (since 2004). With activities spanning 104 countries on five continents, Publicis Groupe employs approximately 49,000 professionals. The Groupe offers local and international clients a complete range of communication services.

The Groups major networks are Leo Burnett, MSLGROUP, PHCG, Publicis Worldwide, Rosetta and Saatchi & Saatchi.  VivaKi, the groups media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia.