Revolutionary new social media and online data mining tool debuts in SL

The Grant Group has been appointed as the exclusive reseller for JamiQ, a leading Singaporean data mining and analytics company. This tool promises to change the way any marketer thinks about social media and online campaigns.  

“With the advent of social media, a highly influential medium in Sri Lanka today , it is critical that brand managers think about tracking the success of their campaigns as well as monitoring their brand’s reputation online,” stated Neela Marikkar, Managing Director and Chairperson.

“This is where JamiQ comes in; with this tool, we are now able to track the ‘influencers’ who are talking about your brand and engage in social conversations with them.”

JamiQ’s multilingual social media monitoring software and services help businesses listen, measure, and discover insights from conversations taking place online. JamiQ’s unique solution provides deep analysis into Asia-Pacific’s diverse communities and multilingual social media.

Established and headquartered in Singapore, JamiQ provides a number of offerings including JamiQ Buzz, JamiQ Core, and Multitude. This type of service has become critical for businesses across the world, and it has been recognised by JamiQ’s rapid expansion into the markets of Malaysia, Indonesia, Australia and the Philippines in 2012.

The company has even created new multilingual capabilities as part of its regional expansion which includes Tamil and 14 other Asian languages. In Sri Lanka, they are working to integrate the Sinhalese language as part of their language offering.

Together with its language capabilities, JamiQ has also developed unique geolocation technology capable of accurately detecting the location of social media influencers using data such as city, state, country names, GPS coordinates, and even unique landmarks.

JamiQ boasts a number of multinational companies who subscribe to its services including big names like Samsung, Singtel, Sony, Cisco, Standard Chartered Bank and MTV (formerly Music Televsion).

“This tool will be available to all marketing companies,  business organizations both within the private and government sector who seek to measure their impact online and on social media,” said Tasha Marikkar, Head of the Digital and Analytics Division.  

“Since the inception of the company in 2008, we had a vision to bring hyperlocal social media insights to the Asia-Pacific region.

Today is a demonstration of our commitment to our vision and our customers,” said Benjamin Koe, CEO, JamiQ.

“By focusing on building cutting-edge multilingual analysis technology and working with the best partners throughout the region, we are now able to help our clients gain insights and listen to the social media that matters to them.”

The Grant Group is Sri Lanka’s leading integrated marketing communications organisation in the country.