Sampath Bank clinches award for ‘Best Use of Social Media’ at South Asian Business Awards 2016

Sampath Bank, a pioneer in the Sri Lankan banking industry, was feted with the award for ‘Best Use of Social Media’ at the South Asian Partnership Summit and Business Awards presented at the World HRD Congress held on 13 October at Waters Edge. 

The South Asian Partnership Summit and Business Awards honour and celebrate leaders from around the region, recognising the prestige of outstanding companies, organisations and leaders in the South Asian business world. The award ceremony was attended by senior corporate sector leaders and officials from several South Asian countries including Pakistan, India, Bangladesh, Nepal, the Maldives, Bhutan, Afghanistan and Sri Lanka.

‘The Best Use of Social Media Award’ applauded Sampath Bank for its creative applications in proactively engaging with its customers whilst informing, educating and enhancing their experience through social media platforms. The award also commended the bank for its multitude of social media marketing strategies which have positioned Sampath Bank as a secure and trustworthy financial institution committed to identifying the dynamic needs of customers and delivering tailor-made solutions. 

Speaking on the achievement, Sampath Bank Plc Head of Marketing Nadi B. Dharmasiri said: “Being recognised by the South Asian Business Awards for our effort in strengthening the social media platforms is a great achievement for the bank. With the growing importance of social media, and as a customer-centric bank, this award distinguishes our determined and successful attempts to inform our customers about the bank’s offering, while building a relationship that goes beyond just business.”

Sampath Bank launched its official Facebook page in 2013 and has since grown from a simple informative platform to a dynamic and engaging medium with over 400,000 fans. This has resulted in Sampath Bank holding the second-largest Facebook audience in the banking sector. 

Over its array of active social media platforms, Sampath Bank extends a range of services such as monthly reward campaigns, product and service related information, 24/7 availability to customer inquiries through all social media platforms including Facebook, LinkedIn, Google and Twitter

This achievement is yet another depiction of Sampath Bank’s sustained efforts to not only expand its footprint across the banking industry of Sri Lanka but to also continue to bring new and improved services to its customers from across the Island. 

Progressing alongside the innovations of the world and the banking industry, Sampath Bank aims to further develop its delivery platforms while continuing to enhance customer service and banking experiences.