Selonica Nalawansa returns to Leo Burnett to lead Publicis Sri Lanka

Renowned advertising and management professional Selonica Nalawansa recently returned to Leo Burnett Sri Lanka to take up the leadership role atPublicis Solutions Sri Lanka. Selonica was appointed as the Director of the local office of Publicis Worldwide,she will beresponsiblefor leading the group’s Publicis team.

In her new leadership role, Selonica has taken over the management of some of the agency’s leading local and global brands such as Nestle Lanka, Sri Lanka Telecom, CIC, Akzo Nobel. She is known throughout the local and regional marketing communications industry for possessing an uncompromising ‘can do’ spirit, and has exhibited the strength required to move mountains when it is needed the most. Armed with her MBA from the Edith Cowen University, Australia, Selonica is a modern, 21st century professional, who is competent at managing integrated communication campaigns with the precision and grace that few can match. Always calm and collected in even the most stressful or difficult of situations, Selonica has a knack for effectively solving any challenge from the most complex problem to the smallest problem. She is known for her ability to overcome any obstacle that is put in her way, in order to successfully deliver excellence to her clientsto achieve the goals that have been outlined.

Commenting on Selonica’s appointment, Ranil de Silva – Managing Director, Leo Burnett Group in Sri Lanka said: “Selonica has built an exemplarycareer at Leo Burnett Sri Lanka. I am delighted to welcome her back to the agency.I wish her every success in her new role at the helm of Publicis Sri Lanka.  Selonica’s resolve and capabilities are well-known throughout the industry."

"I would like to congratulate Firzan Mulafer, the former Director of Publicis Sri Lanka on his appointment to our office in Viatnam. I am very confident he will meet with exceptional success and wave the flag sky high for Sri Lanka," de Silva added.

Selonica previously completed an 11-year tenure with Leo Burnett and has been instrumental in helping many of the agency’s top tier clients, reach beyond their targets and achieve monumental success. Away from the office, when she’s not solving a crisis or delivering an innovative creative solution for one of the country’s biggest brands, she is a proud, hands-on mom. Throughout her career, Selonica has represented the agency at several international festivals and awards shows and has even won the global company’s most prestigious accolade, the Star Reacher award.This award is given to individuals that exudethe same commitment that Leo Burnett himself demonstrated, in his quest to reach for the stars.