Service marketing redefined at Corporate Dialogue 2017 with Prof. Parasuraman

Panel from left: Amana Global CEO Love Yadev, Maliban Biscuits Sales and Marketing CEO Ravi Jayawardena, SERVQUAL model Co-founder Prof. A. Parasuraman, Etisalat Telecommunication Company CEO Sulaiman Salim bin Al-Kaabi, Research Consultancy Bureau Managing Director Ravi Bamunusinghe – Pic by Shehan Gunasekara

Understanding the significance and the unfilled gap prevailing in service marketing in Sri Lanka, the Department of Marketing Management of University of Kelaniya in collaboration with The International Institute of Knowledge Management (TIIKM) organised ‘Corporate Dialogue 2017 – The Industry Forum of the Year’ headed by Prof. A. Parasuraman – the world renowned Service Marketing Guru who co-founded the SERVQUAL model highly used in service marketing worldwide on 26 January at Galle Face Hotel in Colombo, Sri Lanka. 

The forum was organised in line with the International Conference on Advanced Marketing (ICAM 2017) held on 26-27 January 2017. This is for the very first time that this living legend in service marketing visited Sri Lanka, and it this special forum comprised of several insights to meet the unmet expectations of clients regardless of the type of industry. 

Together with Prof. A. Parasuraman, Etisalat Telecommunication Company CEO Sulaiman Salim bin Al-Kaabi, Amana Global CEO Love Yadev and Research Consultancy Bureau Managing Director Ravi Bamunusinghe also contributed as forum panellists and this was moderated by Maliban Biscuits, Sri Lanka CEO Sales and Marketing Ravi Jayawardena. 

More than 150 attendees took part in this forum representing various business organisations in Sri Lanka. 

The forum had several partners joining hands including J Lanka Technologies as the exclusive solar energy partner and TIIKM events as the event partner. 

The organising committee states that the event was a total success, and due to positive comments of all partners, they hope to carry on these kinds of significant forums in the future as well.