Seylan creates banking history with crowd-sourced web launch

Friday, 7 August 2015 00:00 - - {{hitsCtrl.values.hits}}

On Wikipedia, the general understanding of crowd sourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. Taking this concept live, Seylan Bank hosted the world’s first-ever crowd-sourced web launch on Monday, 20 July, creating history and being the first to explore an activity of this nature.

The concept of engaging with their customers and online fans was made a reality with this innovative first-of-its-kind launch. Breaking barriers and exploring new paradigms, Seylan Bank, the number one bank on Facebook and Twitter in Sri Lanka, launched www.seylan.lk which is designed to meet the needs of the changing consumer. With a number of exciting and convenient banking tools and an individualised chat service, the new revamped site of the bank offers their consumers a wide array of benefits through their new site.

The innovative launch created much hype within several segments due to its novelty. Individuals had to log on to www.seylan.lk and cut the ribbon to enter their details as the Guest of Honour of the launch. Each individual was given a special message by the Deputy General Manager – Marketing and Personal Banking, Tilan Wijeyesekera thanking them for accepting the invitation and being the Online Guest of Honour.

With the participation of 1,000 users the site was launched and it goes down in history as the first-ever crowd-sourced web launch where Seylan Bank has yet again proven the ability to explore new horizons in the digital sphere.

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