Shiraz Latiff re-elected as a Trustee to the Board of CIM UK
Thursday, 23 January 2014 00:00
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Shiraz Latiff, Chartered Marketer and a Past Regional Chair of CIM Sri Lanka, was re-elected to represent International Regions on the CIM UK Board of Trustees at the global membership body’s recent election.
He joined the CIM Sri Lanka Regional Board in 2000 and held various positions before becoming the Chair in 2007. During his tenure, the region recorded double-digit growth in students and members and was adjudged the Best International Region for two consecutive years.
Shiraz was elected a Trustee in 2010 and was instrumental in introducing an international strategy that would empower members to promote CIM in their regions. This initiative formalised a blueprint with three possible operating structures for CIM to be adopted in any global market.
This model is now being piloted in three international regions, including Sri Lanka, and is expected to be rolled out across other regions as well. It envisages creating hubs in each region that are linked to the CIM UK Head Office through a licensed arrangement, while empowering local members to run their respective Institute more autonomously.
Shiraz Latiff has over 25 years of commercial and industry experience, including fifteen years at senior managerial level in strategic marketing, business optimisation and turnaround. He has been employed in the hospitality, apparel, industrial machinery, financial services, information technology, and banking industries, working for some of the leading local and global brands in Sri Lanka.
He founded Hummingbird International, a regional knowledge house based out of Colombo, specialising in coaching, consulting and outsourcing through collaborations with global partnerships.
Shiraz is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing, UK. He is a member of the International Social Marketing Association (ISMA) USA and is actively involved in its Communications Committee.
He holds a Master’s Degree in Business Administration from the Postgraduate Institute of Management, Colombo and an Advanced Diploma in Business Administration from the Association of Business Executives, UK.
He is also a Director of the World Marketing Summit Group Inc. Canada, which is the organising body of the World Marketing Summit, convened annually by Professor Philip Kotler of Northwestern University, USA.
The Chartered Institute of Marketing is the world’s largest and most prestigious professional body for marketing, boasting over 35,000 members world-wide. The Chartered Institute of Marketing Sri Lanka Region is the largest and fastest growing CIM body internationally, with approximately 1,300 professional members and almost 3,000 student members in Sri Lanka.
