Singer partners wOw.lk to drive e-commerce sales

From left: wOw.lk Merchant Acquisition Assistant Manager Nuwan Karunanayake, wOw.lk Head of Sales Ifzaal Iqbaal, wOw.lk Chief Executive Officer Sheyantha Abeykoon, Singer Director, Marketing and Commercial Mahesh Wijewardena, Singer Director, Information Technology Ajith Paranavithana, Singer Director Operations Chandana Samarasinghe and  Singer Assistant Legal Manageress Prabhashini Perera 

Singer Sri Lanka Plc, the leading consumer durable retailer in Sri Lanka recently partnered wOw.lk, Sri Lanka’s premier e-commerce site to offer its customers the best deals on an array of products through internet purchases. 

Singer (Sri Lanka) PLC is the largest consumer durable retailer in the country who has been in the business for over 140 years with over 400 retail outlets island wide and wOw.lk is Sri Lanka’s largest online shopping mall, making this a landmark partnership that will benefit both companies. The partnership will provide wOw.lk customers with the opportunity to purchase a range of electronic items, household appliances and furniture will also enable Singer to enhance its digital presence, whilst driving online revenue.  

The strengths of both companies complement each other well; Singer’s ‘trusted excellence’ and wOw.lk’s expertise in e-commerce and online retail make it the ideal online platform to showcase Singer’s large, more diverse range of high quality branded product portfolio to on line consumers worldwide. 

Commenting on the partnership, Singer Director Operations Chandna Samarasinghe stated, “We are happy to enter into this partnership with wOw.lk. The online industry is rapidly evolving and traditional brick and mortar stores now need to embrace e-commerce and its immense potential. By joining hands with wOw.lk, a company that has revolutionised Sri Lanka’s e-commerce landscape, we hope to strengthen our online brand presence and drive sales and customer engagement via wOw.lk’s online channels.” 

Also commenting on the partnership between wOw.lk and Singer (Sri Lanka) PLC,   Sheyantha Abeykoon, Chief Executive Officer of Digital Commerce Lanka Ltd., the company that owns and operates wOw.lk stated, “wOw.lk has focused on building strategic partnerships with leading corporates and brands in the country. We are delighted to enter into this partnership with Singer and believe that we will be able to work together to offer our customers added value and greater access to a diverse range of products, that are known for their durability and quality. 

“Now customers will be able to purchase select products from the Singer portfolio with added ease and convenience. We will also extend their warranties and provide multiple online payment options and pay on delivery option. We recently made efforts to expand our reach and connect with more customers, the wOw.lk website can now be accessed in Sinhala, Tamil and English and we also offer island-wide delivery, so customers can purchase products from anywhere in Sri Lanka, with minimal hassle.”