SLID to host ‘The Brand in the Boardroom: Tapping into Your Most Underleveraged Asset’ today

To leverage the hidden opportunities in the boardroom, businesses must strategise to use intellect and creativity to change the whole eco-system. 

As CEOs and operating managers across the business work hard towards creating value for shareholders, the role the brand plays is often marginal or superficial, as a result of which, there is money left on the table. By bringing the brand as an asset into play into the core operations, and aligning the business around the brand, incremental value can be created.

The world’s best companies including B2B giants such as IBM, GE, Accenture and Brandix in Sri Lanka, assign Board level responsibility to their brands, putting them in the same class as any other capital item. It is only then that brands get the financial recognition they deserve, the governance system required to drive value creation and continuous tracking to ensure performance accountability; to create business value.

Continuing in its Power evenings, The Sri Lanka Institute of Directors (SLID) will present ‘The Brand in the Boardroom: Tapping into Your Most Underleveraged Asset’ event which will be co-facilitated by Brand Finance Managing Director Ruchi Gunawardena and Landor Mumbai Managing Director Lulu Raghavan at the Cinnamon Grand on 22 November. 

Ruchi and Lulu will use a combination of facts, data and a strategic approach, illustrated with case studies to explain how companies are tapping into branding opportunities in the boardroom to drive business value. 

SLID is an organisation that holds a unique position in the drive towards professionalism in the board room and is well positioned to facilitate this initiative. The Continuing Professional Development (CPD) programs conducted by SLID help directors and other senior managers (potential directors) build on their abilities to meet the many complex obligations as stewards of public and private companies and also to strengthen corporate governance practices as applicable to boards of directors.

Nations Trust Bank PLC will be the Platinum sponsor of the event. 

More information on the event can be obtained from the Institute’s website www.slid.lk as well as by email to [email protected] or on telephone numbers 2301646/8.