SLIM concludes Effie Awards on high note

Monday, 10 February 2014 00:01 - - {{hitsCtrl.values.hits}}

Effie Awards 2013, the annual flagship event of the Sri Lanka Institute of Marketing (SLIM) was concluded recently on a highly successful note. The only global accolade in Sri Lanka that recognizes achievement in meeting and exceeding marketing communications objectives, despite the industry speculations and predictions the Effie Awards 2013 drew in a higher number of applications over the previous year numbering 79. Being the sixth consecutive year that the Awards were organised, SLIM streamlined the Effie process to global requirements to the extent that there were zero entries disqualified.

“The Effie committee worked day and night to ensure that the advertising fraternity would witness the best Effie thus far and we achieved what we wanted to,” said Leroy J. Ebert, the Project Chairman for Effie 2013. Furthermore, he stated that that there were many novel features which helped to make it a huge success. One was that the Effie global participation and involvement was at its highest where they provided prompt and valid feedback to revamp the awards show. SLIM also launched two new categories for the first time since the inception for Effie Awards 2013. They were David and Goliath – small brands campaigns that challenged and won against big brands, and Renaissance – for ‘rebirth’ campaigns where brands had experienced a downturn of more than one year and a period of at least six months of upturn sales. Ben Lightfoot from Effie Singapore graced the occasion as chief guest and he rated Sri Lanka Effie as one of the best he has participated in. Leroy Ebert further added that the judges were very committed where they gave the fullest corporate in terms of time and professionalism The true essence of Effies which is “celebrating communication effectiveness” could not have been fulfilled in such a grand scale if not for the invaluable support and generosity of the sponsors. The success of this event is a tribute to their support.