SLIM inaugurates 2015 Postgraduate Diploma in Marketing

• December intake now on

SLIM Senior Lecturer Mahesh Fernando and CEO/ED Sanath Senanayake at the head table 

The December 2015 intake of the Postgraduate Diploma in Marketing (PGDipM), the most sought after and recognised professional qualification for marketing in Sri Lanka, is now open for registrations.

The program was ceremonially inaugurated by Sri Lanka Institute of Marketing (SLIM) recently at the SLIM Business School of Colombo. SLIM CEO/Executive Director Sanath Senanayake and SLIM senior lecturer Mahesh Fernando participated at the event, offering prospective students an overview of the program, its recognition and value additions. 

The PGDipM is a unique program which targets a range of individuals, from students who have successfully completed their A Levels, possess a Preliminary Certificate in Marketing (PCM), to junior and middle level marketers. Holders of this diploma enjoy excellent prospects in employment and career growth as it is widely endorsed by top corporates including high level senior managers who influence the recruitment and promotion decisions of companies. 

The PGDipM covers a wide range of marketing areas and a competitive qualification, not just in Sri Lanka butthe Asia Pacific region. It offers prospective students and practitioners of marketing, an opportunity to learn and apply theoretical concepts to their day to day business situations. Therefore, a large number of marketers have achieved rapid career advancement and professional recognition through this course of study. 

SLIM President Ruwan Liyanagamage commented on the contribution made by the diploma to the marketing field in Sri Lanka.

“Over the years SLIM, as the oldest marketing body and the National Body for Marketing, has nourished the marketing field by producinghundreds of outstanding marketers. Many of them have obtained the PGDipM which has boosted their chances of success. I am confident that the next batch of students will follow in the footsteps of their predecessors and elevate Sri Lankan marketing.”

SLIM conducts regular reviews on PGDipM and the course has undergone many revisions in order to meet the ever growing challenges of the industry, and SLIM CEO/Executive Director Sanath Senanayake spoke about this evolution.

“We carried out a massive re-launch campaign where the relevant syllabuses, text books and course content were revised to suit current industry requirements. Now the program is ingeniously crafted with the right blend of assignments and exams as well as classroom presentations. Our aim is to contribute practical marketers with advanced communication skills and the correct attitude/ aptitude to the marketing field.”

The part time course progresses over a period of 24 months and provides students with marketing competencies which are structured across four levels. It starts from the operational level and progresses to the managerial level, where the students are provided with a detailed understanding about the marketer’s tools. The strategic level delves into concepts such as Sustainability and Strategic Marketing Planning. Finally at the synthesis level students are expected to apply subject knowledge and technical skills obtained throughout the entire course of study, to analyse and conduct research on the prevailing business and marketing environment.

Registrations are now open for this course which is a stepping stone for anMBA and thereafter a doctorate, and the registration period ends on 9 August. You may call 0722336189 or 0722336187 for further details on the programme and registrations.

Participants at the inauguration