SLIM inaugurates 2nd intake of post graduate diploma in marketing

Thursday, 14 August 2014 00:30 - - {{hitsCtrl.values.hits}}

Sri Lanka Institute of Marketing (SLIM) recently inauguratedthe post graduate diploma in marketing for the registered students and a record number of students have shown their interest in Marketing than the other intakes to follow the PgDip. The inauguration was carried out with the participation of a large gathering of enthusiastic marketers at SLIM Business School, Colombo.Important insights were given to them about marketing and the advantages of qualifying in marketing.

The informational session provided the students an opportunity to gain a wealth of knowledge about Marketing and the program. This paved the way for them to make an informed decision to pursue a highly recognised and practicalqualification from SLIM, the national body for marketing. Students who enroll for this post graduate diploma program can complete the course at SLIM Business School Colombo. SLIM President Kalana Rathnayaka stated: “SLIM’s objective and indeed my personal vision is to aggressively promote Marketing among the Sri Lankans and provide a proper environment for the students to be exposed to it. I am confident that this post graduate diploma will enhance the skills of these students enabling them to drive a growth in their respective organisations.” SLIM Vice President Ruwan Liyanagamage said: “SLIM has given due importance to the crucial areas of marketing through PgDip and the fact that it is a post graduate diploma of the national body for marketing, will add a lot of weight and recognition to the qualification.” SLIM Assistant Secretary Charitha Jayasinghe stated at the inauguration that the path students have chosen to travel with SLIM will brighten up their future and their career progression is assured with the most practical marketing qualification in the country.

SLIM CEO/Executive Director Sanath Senanayake said: “The success of the programme so far has been extremely pleasing and I would like to thank all speakers for the encouraging messages shared by them and their resounding recommendations.” The senior lecturer Tharaka Dias did the lecturer’s speech welcoming the entire gathering he stated that selecting PgDip is the best way they could create value for themselves. PgDip is a program which caters to marketing enthusiasts seeking to acquire specific competencies to differentiate themselves from conventional professional. It is also suitable for those in the marketing or business development force intending to enhance their skills in sales management.