Monday Sep 23, 2024
Monday Sep 23, 2024
Tuesday, 26 November 2013 00:01 - - {{hitsCtrl.values.hits}}
The sessions were held on 30 October at SLIM Business School Kandy, 31 October at SLIM Home Borella and 1 November 2013 at Samoda Reception Hall Galle. This was the first year that the briefing sessions were taken outside Colombo, with one session in Kandy and the other in Galle being opened to students from Matara as well.
Project Chairman SLIM Marketing Roks Roshan Fernando together with Tourism Consultant Federation of Chambers of Commerce Sri Lanka, ICBI-Overseas, Eco Wave Travels and visiting lecturer University of Colombo and Management and Science University Manoj Samarathunge and Consultant Thisara Hotels and Former General Manager for Human Resources and Training Aitken Spence Hotels Amal Nanayakkare conducted all three sessions which were well attended by students from leading schools interested in taking part in SLIM Marketing Roks 2014 and the students were given a comprehensive briefing on the requirements, expectations and objectives of the program.
SLIM Marketing Roks is an innovative program launched in 2009 with the intention of educating students in marketing and unleashing their hidden talents. By participating in the program, students are exposed to important marketing lessons and have the opportunity to learn how to creatively develop and manage a business entity at an early age.
Marketing Roks is a ‘Sri Lankan first’; a national level community-driven program carried out by a professional educational institute and has seen a rapid growth in popularity since its inception.
The ‘Marketing Roks Challenge’, an important part of the program, offer students an opportunity to experience the real-life situation of presenting a corporate solution to a specific case study set by Dr. Suranga De Silva of the University of Colombo.
Being intelligent, analytical and creative will give participants the edge over others and prepare the younger generation to face challenges of the corporate world with greater confidence, knowledge and integrity.
“As the national institute of marketing we consider it our responsibility to offer the youth of Sri Lanka an opportunity to pursue a successful career in marketing. This program was conceptualised four years ago to provide school leavers an in-depth orientation on this field. “The progress made over the past four editions in this regard gives me great satisfaction and I am confident that the fifth edition will once again be successful in preparing students for their potential careers,” said SLIM President Gamika De Silva.
“This year we have taken this project to the Southern Province and the response at the briefing session in Galle and Kandy was very encouraging. We plan to build on this and provide opportunities to school students from all around the country to take part in Marketing Roks in the next few years,” said Project Chairman SLIM Marketing Roks Roshan Fernando.
SLIM CEO/Executive Director Sanath Senanayake stated: “This year we have made it possible for students from schools in Galle and Matara to be on par with Colombo school students in terms of exposure to marketing.
“We are confident that this will generate immense interest in marketing among the youth of this region and help them achieve their aspirations of a successful career in the corporate world.”
Due to the high level of interest from schools that were unable to participate in the sessions held so far, SLIM has organised an additional briefing session on 2 December at SLIM Home, Borella.
