SLIM-Nielsen spearheads first-ever ‘Power of Research’ workshop

Thursday, 23 October 2014 00:00 - - {{hitsCtrl.values.hits}}

To signify the importance of research among corporates

Sri Lanka Institute of Marketing (SLIM) project committee for Peoples Awards 2015 together with Nielsen has taken strides in a new corporate direction to introduce the first ‘Power of Research’ workshop, extended to corporates to signify the importance of research. This workshop is a new initiative by the Peoples awards project committee with the objective of taking the Peoples Awards 2015 to the next level by building a new property for the project; ‘Power of Research’ a workshop targeting corporate community. The workshop will be held on 4 November 2014 at Union Ballroom, Hilton Residencies, Colombo.

This initiative is undertaken by SLIM and Nielsen to guide corporates who are in the process of carving their next year business strategy. Research insights, local and global trends and new and emerging themes in research will be discussed at this forum to aid corporates in need of such information. A prominent speaker panel representing key marketing figure heads will share insights, experience, knowledge and information with the aim of bringing significant benefits to the participants. Guide to effective interpretation of consumer trends and behaviour, deeper and timely understanding of your consumer to enhance decision making, real time analytics and emerging themes are a few benefits to name. The keynote speaker at the workshop will be Nielsen Managing Director Shaheen Cader on how to interpret and decode research data with the aid of examples from SLIM – Nielsen Peoples Awards. The keynote address will further elaborate differences in consumer engagement among different groups of consumers, importance of deconstructing consumer engagement data to optimise insights for decision making and insight into global trends on the implications of social media to marketing and mobile device usage. Rest of the eminent panelists would be Chief Executive Officer of Ceylon Biscuits Ltd., Imal Fonseka, Director General of the Department of Census and Statistics, D.C.A. Gunawardena and Deputy General Manager – Marketing and Business Development of Sampath Bank PLC, Tharaka Ranwala and they would be delivering their speeches under the topics; ‘The Power of analytics’, ‘Precise interpretation makes the difference’ and ‘It’s all about knowing your customer real-time’ respectively. The panel is well represented from both the private and public sector, strengthening the partnership between the two sectors. Moderator for workshop is Amana Bank Vice President –Consumer Banking and Strategic Marketing Siddeeque Akbar who will steer the event to a learning environment for the participants by engaging them with the discussion and questions. Commenting on the new initiative SLIM-Nielsen People’s Award 2015 Project Chairperson Thilanka Abeywardena commented, “The Power of Research workshop is a much-needed initiative to educate corporates on the importance and the ways in which research can benefit a brand or the organisation. Peoples Awards is well known as an award show that recognises brands and personalities that have made an impact on the minds of the people. Our objective is to take the project beyond the award show and ensure we emphasise the importance of research. “Awards are chosen based on a well-constructed nationwide survey that reveals a lot about the changing lifestyle of Sri Lankans and we wish to highlight these findings at the workshop. Over the years research has proven to support brands and organisations in developing successful strategies that have resulted in enormous value and volume growth, and improved bottom lines. “Our esteemed panel represents both public and private sector entities is well equipped with experiences and knowledge of the same and will channel it all to our audiences with the hope to increase awareness and stress the importance of research to tackle markets today. It further emphasises our aspiration to make 2015 SLIM-Nielsen Peoples Awards uniquely different to any other.” The workshop will be held on 4 November from 2 p.m. onwards at the Union Ballroom, Hilton Residencies. Tickets for the workshop are priced at Rs. 3,000 and a special concessionary rate of Rs. 2,500 will be offered for prior reservations and for SLIM members. Over the years, SLIM-Nielsen Peoples Awards has proven to be a renowned platform whereby research determines the public’s favourite brands and personalities. The addition of the People’s Survey Workshop further strengthens this platform as it goes above and beyond in assisting modern organisations to use research to better their approach in dealing with changing trends and behaviour. For further information and registration contact Sachintha from SLIM on 0727266988.