SLIM-Nielsen stages Power of Research Workshop

Thursday, 4 December 2014 00:00 - - {{hitsCtrl.values.hits}}

The SLIM-Nielsen People’s Awards 2015 introduced a first of its kind Po

wer of Research Workshop, organised by the People’s Awards Project Committee, which aimed to educate corporates on the importance of research in today’s dynamic market environments. With an experienced and highly qualified panel of speakers, the Power of Research Workshop gauged the practicalities and benefits of incorporating research into business practices today.

Panel of speakers at the workshop. From left: Consumer Banking and Strategic Marketing of Amana Bank Vice President Siddeeque Akbar, Marketing and Business Development of Sampath Bank Plc, Tharaka Ranwala, Department of Census and Statistics (DCS) Director General D. C. A. Gunawardena, Ceylon Biscuits Limited (CBL) Chief Executive Officer Imal Fonseka and Nielsen Managing Director Shaheen Cader

Participants at the first Power of Research Workshop

Participants attentively grasping the insights given by the workshop speakers