SLIM signs MOU with Janashakthi to train senior sales personnel

Exchanging the MoU between SLIM and Janashakthi

Sri Lanka Institute of Marketing (SLIM) is in high demand by the corporate sector for the professional courses conducted by the institute as the national body for marketing. 

In its bid to professionally qualify corporate sector personnel in sales and marketing, SLIM ties-up with organisations regularly to conduct professional courses, PCM (Preliminary Certificate in Marketing) and DPS (Diploma in professional Selling) programs let alone tailor-made programs which are in the SLIM portfolio on offer.

Recently, SLIM signed a MOU with Janashakthi Insurance PLC to professionally qualify Janashakthi sales managers in sales. These employees will thus follow the DPS program and get themselves exempted for National Diploma in Sales Management (NDSM). Signing of the MOU took place at the Janashakthi PLC main office in Vauxhall Street, Colombo 2.

Human Resources Department of Janashakthi PLC spearheaded by its Senior Manager – Hasinda Fernando has initiated this program with the professional guidance from SLIM. 

The occasion was graced by Janashakthi PLC CEO- Jude Fernando, General Manager HR & Admin – Gamini Peiris, AGM HR – Rohan Wijesinghe, AGM National Sales and General Insurance – Suresh Basnayake, Asst. Manager HR – Videha Alwis and HRD Assistant – Bodina Jayasinghe.

Representatives from SLIM were; CEO/Executive Director – Sanath Senanayake, Head of Business Development – Mihirinie Fonseka and Manger Education – Gayan Maldeniya.

The first batch of participants from Janashakthi comprised of 25 General Insurance Portfolio and assistant Portfolio Managers, four Regional Mangers and a Zonal Manager. They were hand-picked by Janashakthi on an Island wide basis. 

DPS creates a pathway for individuals to pursue NDSM (National Diploma in Sales Management), subsequently with exemptions it will also enable them to qualify themselves with the PGDIP (Postgraduate Diploma in Marketing). 

Employees who participate in SLIM programs have demonstrated exceptional skills in selling and marketing to bring more revenue to their respective organisations. Furthermore they have showcased abilities of maintaining healthier relationships with their customers. The corporate sector with these experiences has endorsed the credibility of SLIM educational products thus their relationship with SLIM has grown exponentially.

SLIM has thus been flexible in designing customised programs on marketing and sales to suit particular organisation’s training needs. This adaptation strategy and affordable prices of SLIM have made the marketing fraternity and the corporate sector in Sri Lanka to perceive it as an indispensable mentoring entity.

SLIM is the national body for marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), the Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). Internationally it is affiliated with ESOMAR, the Federation of Marketing Research Industries and is a member of the Asia Marketing Federation, which is affiliated to the World Marketing Association.