SriLankan CMO to speak on marketer’s role in transforming a company at SLIM forum

Wednesday, 28 November 2012 01:47 - - {{hitsCtrl.values.hits}}

SriLankan Airlines Chief Marketing Officer G.T. Jeyaseelan will speak on ‘Marketer as a Key Driver to Transform a Company/Brand’ at the Sri Lanka Institute of Marketing (SLIM) organised experience sharing forum on 29 November at the Galadari Hotel, Salon Anthurium between 5:45 p.m. and 7:45 p.m.

SLIM said it was proud to present an experience sharing forum with a personality who has expertise in the airline trade, during his carrier with SriLankan Airlines. Jayaseelan has served in various positions in corporate planning, market research, marketing planning, product development, marketing services, and service delivery. “SLIM’s experience sharing forums provide a unique opportunity for marketers to listen to success stories and learnings from industry leaders, CEOs and leading marketers on how they shaped their careers and share some valuable insights on the success of their respective organisations and brands. It also provides an opportunity for the participants to interact with the presenters and the panelists to gain knowledge in order for them to incorporate some of these learning’s in their own careers and organisations,” SLIM President Tilan Wijeyesekera said.

“The marketers could gain some insights, what effective strategies would take in place to roll out to transform a brand/company; without a doubt this will be an interesting forum,” Project Chairman Prasad Hewagama said, inviting all SLIM members to participate in this event and for non members with a payment Rs, 2,000 to make use of this rare opportunity.