Stand out in a new age of marketing with Colombo Leadership Academy

Friday, 6 May 2016 00:00 - - {{hitsCtrl.values.hits}}

Colombo Leadership Academy the premier leadership coaching and executive education facility inspiring organisations and individuals nurture effective leadership competencies to create measurable and lasting impact in their businesses launched a cutting edge content program on Digital Marketing.

Marketing is no more what it used to be. With the advancements of technology, the marketing landscape has changed drastically with many new media platforms coming to play for greater customer engagement. On the other hand, customer interactions on digital media are as high as never before with social media making a significant impact on customers’ decision making.

In such a technically driven business atmosphere, Digital Marketing Program of the Colombo Leadership Academy (CLA) provides a unique opportunity for the entrepreneurs and professionals to harness the power of digital media to be a driver of business growth.

This program is designed for a wider spectrum of learners, taking into consideration the fast-changing needs of the dynamic business and corporate environment. It will help you be at the forefront of the digital marketing revolution as the techniques and tools in this program will allow you to identify and track your key customer segments while providing you with an insightful understanding of your competitor’s marketing strategies to be competitive in winning customers.

Digital marketing and communication is an effective way for brand development as you can make your brand visible in the every nook and corner of the world with a simple click. Compared to the traditional methods of marketing, digital marketing tools are more engaging, versatile, customisable for each target group and cost effective. You can also enjoy the convenience of seeing real-time results and measuring the effectiveness of your marketing strategies just at the touch of a button. Hence, you can easily refine your marketing strategies to acquire and engage more customers.

The modules and the content of CLA’s Digital Marketing programme ensure that you receive a deeper and thorough understanding of all the aspects of digital marketing and communication to market your products using digital technologies while monitoring the success of your marketing efforts. You will also learn about the different methods of analysing customer interactions such as Big Data and Analytics to get a more accurate idea of the impact of your online presence to improve your business performance.

It goes without saying that any business that does not adapt to the new era of marketing and communication is in danger of losing out. We are keen on developing entrepreneurial leaders with a distinct difference and an in-depth knowledge of digital marketing methods and their linking to business strategy.

The program is facilitated by lead faculties in the digital domain and communication innovation with vast experience in the industry that is seen transforming from the conventional media to the digital arena. The second batch of Digital Marketing Program of CLA is scheduled to commence end of May 2016.

If you wish to be a part of this cutting-edge program to take your business to greater success, call 0720865000 or 0720865001 or email [email protected].

For more details, visit http://cmbleadershipacademy.com.