Starcom MediaVest Group named Media Network of the Year at Cannes Lions

Wednesday, 25 June 2014 00:00 - - {{hitsCtrl.values.hits}}

Third major network of the year honour this year
Win tally now at 34 Lions overall with 120 shortlist nominations

Starcom MediaVest Group was awarded Media Network of the Year at the 61st Cannes Lions International Festival of Creativity. Three days into the annual festival, SMG’s total across all categories included 34 wins and 120 shortlists.

The Media Network of the Year win comes as a result of SMG’s three Silvers, nine Bronzes and 14 shortlists in the Media Lions category. Winning campaigns have come from clients including Bank of America, Esurance, Heineken and Samsung, among others. The wins come less than two weeks after SMG was named the Most Effective Agency and Most Effective Agency Network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Groupe also took top honours as Most Effective Holding Company. In April, SMG was awarded Agency Network of the Year at the Festival of Media Global Awards in Rome for the second year in a row. “I couldn’t be more proud of the work SMG is producing for its clients around the globe,” said Laura Desmond, Global CEO of Starcom MediaVest Group. “Winning Media Network of the Year after our previous wins is truly incredible and proves that we’re at the top of our game. The work we’re producing for our clients is inspired by creativity and informed by converged data, a combination that is clearly resonating with the industry. We’re thrilled to be able to create these campaigns for our clients and have that hard work and dedication recognised here at Cannes.”

Starcom MediaVest Group positions itself as the ‘Human Experience Company’. It believes experiences matter; they enhance lives and build brands. It brings brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG encompasses an integrated network of human experience strategists, investment specialists, content creators and digital and technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others. In 2014, SMG was named Festival of Media Global Network of the Year for the second year in a row. SMG is part of Publicis Groupe, one of the world’s leading communications groups.