TBWA\Sri Lanka hosts Regional CEO and Executive Creative Directors’ meetings

TBWA\Asia’s recently concluded first quarter management meeting kicked off in Sri Lanka, hosted by Renuka Marshall, TBWA\Sri Lanka, Managing Director and Subhash Pinnapola, TBWA\Sri Lanka, Chief Creative Officer, in the beautiful coastal town of Negombo. 

Philip Brett, President of TBWA\Asia, said: “Sri Lanka is a market that punches well above its weight creatively; to bring our management group together here, for the first-ever joint management\creative meeting has strengthened the appreciation of our respective roles, and a deeper sense of pride, ensuring great work will follow.”

Continued Marshall, TBWA\Sri Lanka’s Managing Director: “Opening our doors to our leadership team to share the very latest thinking, process and ideas, ignited high level discussion between some of our most influential senior leaders, inspiring our agency further.”

Whilst TBWA\Asia’s leaders met, the Regional Creative Powerhouse were also present to discuss and drive the Network’s creative strategy for 2017.

Said Pinnapola, TBWA\Sri Lanka’s Chief Creative Officer: “It was indeed an honour to have the full weight of the TBWA\Asia’s creative in our island, where this forum raises the bar across the region. The exchange and exposure to the network’s strategy and direction certainly drives us to continuously deliver world class communication.”

Continued Nils Andersson, Regional Creative President of TBWA\Asia: “With the first quarter creative council meeting being in Sri Lanka, this island paradise as stated before punches well above its creative weight. As this was a joint meeting with the network leadership team, the exchange of thinking drives an appreciation of not only respective roles, but backgrounds which is evident in the work we’ve seen.”

This year marks TBWA\’s 10th anniversary in Sri Lanka. Over the last 10 years, under the leadership of Marshall, the agency continues to be recognised as one of the markets most creatively respected agencies. At the end of 2016, TBWA\Sri Lanka was awarded Silver in Campaign Asia’s Agency of the Year celebration, and was ranked #2 in Campaign Brief Asia’s much admired creative ranking. 

TBWA is The Disruption Company: the cultural engine for 21st century business. A top-10 ranked global a dvertising collective, TBWA uses trademarked Disruption methodologies to develop business-changing and culture-defining ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, 

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