TBWA\Sri Lanka shines at Spikes Asia 2014

Thursday, 23 October 2014 00:00 - - {{hitsCtrl.values.hits}}

At the recently concluded Spikes Asia Festival of Creativity, TBWA\Sri Lanka walked away with three metals and a finalist accolade. The recognition came with a Silver Spike in the Design category for the Vesak print ad ‘Space to Pray’ for AIA Insurance and two Bronze Spikes in the Radio category for ‘Sparks’ electric vehicles. The Finalist was for the Outdoor category for the AIA Insurance Vesak ad.

For the disruptors from TBWA\Sri Lanka this was a remarkable achievement, in that recognition came from amongst 5,000 competing entries at Spikes Asia – the best across the Asia Pac region. The awarded work all demonstrate the power of “disruption” – the mantra used across the agency. Disruption to TBWA\Sri Lanka means dismantling the status quo and replacing it with something new, driving exponential business results for their clients. “This is the first time the agency has got international recognition and I am honoured and humbled by this achievement,” said Renuka Marshall, Managing Director, TBWA\Sri Lanka. Subhash Pinnapola, Chief Creative Officer, TBWA\Sri Lanka commented: “I’m glad that TBWA\Sri Lanka’s great work for our clients is bringing us and them recognition on the world stage. Really awesome. I’m so proud of the TBWA team.” John Hunt, Worldwide Creative Director of TBWA\ said, “It’s great to see TBWA\Sri Lanka adding to their metal collection. We’ve always seen potential in Sri Lanka as a very important creative player in the region and now they’re living up to that promise.” The award-winning work can be seen at www.tbwasrilanka.com.