TBWA\TAL and OMD Sri Lanka bag two silvers at Effies

• Campaigns for Aviva Insurance and Prima Kottumee Instant Noodles win metal

At Effie Sri Lanka 2012, the prestigious advertising awards for effective communication, TBWA\TAL and OMD Sri Lanka upped their performance in the previous year by winning two silver awards this time around.

TBWA\TAL and OMD Sri Lanka won awards for Aviva NDB’s Health Insurance Launch campaign which was incidentally the only one shortlisted and subsequently awarded in the insurance category. They picked up their second silver of the night for their Prima Kottumee ‘Hot & Spicy Big Match Fever’ campaign in the packaged food category. This was the third year in a row that Prima Kottumee won metal at the Effies.

“We are proud of our achievement because it bears testimony to our deep understanding of the local market and customer insights, commitment and passion that led to good creative work, as well as working together with the client to achieve common goals,” said TBWA\TAL’s Managing Director Renuka Marshall. “From a strategic point of view, it is proof that the ‘disruption’ framework we follow has been a success. We have succeeded in thinking differently and producing a communication solution that has brought rich dividends for our clients.”

Elaborating further on the key role media played, OMD Sri Lanka CEO Keith Wijesuriya stated, “We have always championed a fresh approach towards both traditional and newly emerging media. This was amply demonstrated in our efforts for the Prima Kottumee campaign, creatively exploiting new and exciting media touch points. We have stayed true to our new brand mantra of always thinking, always asking and always doing.”

TBWA\TAL and OMD Sri Lanka are subsidiary companies of the TAL Group. Established in 1971, the TAL Group today is a total communication solutions provider encompassing strategic, creative, media, figital, PR, events and activation solutions.

TBWA\TAL and OMD Sri Lankan are affiliated to TBWA Worldwide and OMD Worldwide respectively which area part of Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.