Threeshul BTL and mangham gaxiola mcgarrybowen Singapore announce joint venture

Sri Lanka’s Threeshul BTL Ltd joining forces with mangham gaxiola mcgarrybowen (MGMB). Partner of mangham gaxiola mcgarrybowen, Stephen Mangham (left) with Managing Director of Threeshul BTL Ltd, Tharanga Perera during the signing of the Joint Venture in Sri Lanka

• Paves the way for a new wave of impactful advertising

A dynamic advertising agency based in Singapore, mangham gaxiola mcgarrybowen (MGMB) who is also a member of the Dentsu Aegis Network – one of the largest creative communications networks in the globe, and Sri Lanka’s Threeshul BTL Ltd., embarked on a joint venture recently, to fortify their collective capabilities and offer insightful advertising to the Sri Lankan business market to obtain better results. The joint venture paves the way for the two agencies to offer their services to both Sri Lankan and Singaporean business worlds and enables leading brands in the Sri Lankan market to reap the benefits of international creative concepts, knowledge sharing, and international market insights.

MGMB is a global full-service integrated marketing communications agency with its network headquartered in New York with offices in Chicago, London, Sao Paulo and Shanghai. In addition to the joint venture, Isobar and Vizeum – also two global network partners of the Dentsu Aegis Network will collaborate with Threeshul in channelling international digital trends and industry best practices that local brands could benefit from. Isobar, is a global full-service digital marketing agency that has over 85 offices and are present across 45 plus countries. Vizeum with over 70 offices spread across over 55 countries, is a creative integrated marketing agency. 

“We are delighted to be working with MGMB, Isobar and Vizeum. Given the MGMB’s background and expertise, they bring a gamut of effective tools and a perceptive in understanding human behaviour, with them. Our own experience and understanding of the Sri Lankan consumers and the market makes this joint venture a forceful one. Our collective capabilities together with Isobar and Vizeum competencies, will help us invent simple yet effective ways to reach a wider audience and penetrate the base of highly attentive consumers,” commented Threeshul BTL Ltd. Managing Director Tharanga Perera.

Threeshul has demonstrated its creative and impactful voice through numerous print, electronic and BTL campaigns including National Lotteries Board’s ‘Mahajana Sampatha’ brand rebuilding campaign, Pelwatte Dairy Industries promotional campaigns and brand building for Velona Cuddles. Threeshul derives its core strength from the astute understanding of Sri Lankan consumers.

“We are thrilled and excited to be working with Threeshul. We are both ambitious, hungry agencies determined to make our mark. We are a perfect fit; there is so much we can do together. We have worked with clients in Asia, Europe and USA and we bring an international perception to the mix. Our experience in both developed and developing markets as well as Singapore’s cosmopolitan environment in which we have gained a deep understanding of human behaviour, will help us to help the Sri Lankan business landscape to be more effective,” said Partner of mangham gaxiola mcgarrybowen, Stephen Mangham.

MGMB works with global brands such as NIVEA personal care brand, Intel in Asia Pacific and Expedia South East Asia. The agency’s NIVEA MEN hair campaign was the first TV campaign created by an Asian based agency to run in Germany which reached countries in Western and Eastern Europe, Latin America and the Middle East as well.