Triad Team gears up to transform for a new era as prelude to celebrating 20th anniversary in 2013

Having changed the communication landscape in the country through 19 years, Sri Lanka’s fully indigenous Marcom leader Triad Ltd. has set in place a series of strategic initiatives to gear itself for the future.

The team has spent the last quarter of 2012 identifying key areas of focus and transformation, and an action plan for the year 2013 and beyond. In one of the most dynamic industries in the country, Triad has never failed to challenge convention or set a new trend. It is this vigour and innovative spirit that the Triad Team will continue to hone, as the company steps into a new era of growth and leadership in its upcoming 20th year.

Founded on the unique concept of ‘API’, stemming from truly Sri Lankan familial ties, the Triad culture is built on inter personal relationships that are transparent, ethical and respectful. A team of over 100 young professionals believes in one vision - to lead with passion and compassion.

Triad’s success has been its team’s ability to deliver world-class creative solutions to local brands aspiring to greater heights. The company has partnered many such successful local brands which have gone on to positioned themselves as industry leaders.

The Triad Group of Companies comprises of a number of backwardly integrated subsidiaries in the Printing, Publishing, Audio Visual Production, Out of Home, Digital, PR and Event Management spheres. Together, they offer an unmatched comprehensive MarCom solution to clients.  Making history, Sri Lanka’s first virtual communication platform was launched by Triad, as the first local multinational in the ad industry. Today, triadhot.com is a dynamic virtual platform where global clients are serviced locally.

A thorough knowledge of the local market, gives Triad an advantage of crafting locally relevant insight based ideas. These effective communication ideas have been recognised with local and global awards as well as marketplace product dominance.

As a truly Sri Lankan entity, Triad stands committed to prove that ‘Sri Lanka Can’. Through the company’s 19 years, it was this credo that the Triad Team has relentlessly pursued. Today, at a time when the country is transforming into one of the fastest growing nations in the region, the Triad Team remains confident and committed to believe in the great potential and promise of Sri Lanka.

Having concluded a successful year, Triad will look forward to new growth in the coming year. Starting off as a simple threesome in 1993, the company moves on to the 20th year, with new ambition and renewed hope.