Triad wins ‘Best TV Commercial of the Year’ at Rupavahini State Awards 2012

Sri Lanka’s truly local Marcom leader Triad Ltd. won the coveted ‘Best TV Commercial of the Year’ at the Rupavahini State Awards 2012 for its ‘CIC Corporate’ TV Commercial, an emotive depiction of how CIC Agri engages with Sri Lanka’s farming community and uplifts their lives.

The only other shortlisted entries in the category were Sri Lanka Insurance’s ‘Protection’ TV commercial and Sri Lanka Telecom Mobitel’s ‘Sir’ TV Commercial, both of which were also conceptualised by Triad. Speaking about winning this accolade, the team at the agency said: “Triad has always had a long history of creating insightful communications that reach out and touch the lives of people. TV is such a powerful medium in the contemporary world through which brands are built and sustained. So winning an award such as this is extra special to us as it clearly proves we have understood our local consumers and their unique mindset. It is a great honour for us to win this National TV Award which endorses our agency’s creative and strategic thinking prowess.”

The Rupavahini State Awards Ceremony 2012 is the only State awards ceremony to appreciate and reward excellence in the television industry.  Taking pride in these latest awards to be added to Triad’s collection of both local and global awards, the Triad Team humbly shares these accolades with its creative production partners and the esteemed clients whose long standing professional relationship is greatly appreciated.