Triad wins Effies for proud local brands Samahan and Sayerlack

Wednesday, 5 February 2014 00:01 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading communication company, dedicated to brand building with strategy, acumen and insightful ideas takes pride in creating communication campaigns that have the power to win in highly competitive markets. Established in 1993 as a fully Sri Lankan entity, Triad has grown to be a leading player in the communications industry, offering an integrated marcom solution to fledgling brands. Basing its communication strategies on real life insights, Triad has succeeded in changing the communication landscape in the country. Today, with a team of 125 professionals and a vibrant portfolio of brands, the company is at the cusp of a new revolution. Keenly involving the knowledge and skills set of young globally exposed Sri Lankans to its fold readily, the company is gearing to meet the challenges of modern Sri Lanka and its globalisation. Winning accolades at Effies 2014 is yet another example of a perfect brand-agency understanding and empathy. At this year’s awards Triad walked away with the only metal – a Bronze, in the Household Supplies and Services category for its innovative campaign for Sayerlack by JAT Holdings, while its campaign for Samahan by Link Natural Products was a Finalist in the OTC Healthcare Products and Services category, which was also the only award presented. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing communication that contribute to a brand’s success. Winning an Effie has become a global symbol of achievement since the awards program was introduced by the New York American Marketing Association in 1968 to honour the most effective advertising efforts. The Effie network works with some of the top research and media organisations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are carried out in 42 countries across six regions.