TVS crowned ‘No. 1 Product Brand’ across all industries at SLIM Brand Excellence

TVS Lanka CEO Ravi Liyanage congratulates TVS Lanka Head of Marketing Hashan Haputhanthri. Also in the picture from left are: AGM Aftermarket Lalantha Wikumsiri, AGM 2W Sales Geethal Anthony, Head of Sales-3W Sales Shirantha Palliyaguru and AGM Finance Sunil Bandarawatta

The premier micro automobile brand TVS has created history by becoming the first automobile brand to be recognised by the apex body for marketing in Sri Lanka – Sri Lanka Institute of Marketing in its 14th SLIM Brand Excellence Award Ceremony held recently.  

“Consumer response in the recent past has led brand TVS to outperform all product brands both local and multinational, across all industries at SLIM Brand Excellence 2015 winning the prestigious title of ‘Product Brand of the Year’ Gold awardto be the number one product brand in Sri Lanka. The innovative approach in brand equity buildingof TVS was also recognisedwith the ‘Innovative Brand of the Year’ Gold award,” said Ravi Liyanage, Chief Executive Officer of TVS Lanka. 

“The consumer centric brand engagement via well thought out value propositions, execution strategies and outstanding brand performance in both brand health and more tangible performance indicators such as revenue, market share, profitability and service excellence are a few attributes of these milestone achievements of Brand TVS. To denote performance, innovativeness, style and efficiency TVS also associates the legendary cricketer Kumar Sangakkara as our Brand Ambassador,” said Hashan Haputhanthri, Head of Marketing of TVS Lanka.

TVS Lanka is a joint venture between United Motors, TVS Motors and TVS Sons India.United Motors Lanka PLC is one of the oldest and most respected automobile companies in Sri Lanka with a heritage of 70 years, offering Sri Lankans a range of vehicles and 3S facilities (Sales, Service and Spares) in key locations.

TVS Motor Company is the flagship ofover $7.2 billion Group which is in existence for more than100 years. TVS Motor is also one of India’s leading two-wheeler manufacturers and is placed among the top sevenin the world. The company has three manufacturing plants in India and one in Indonesia.

Present in over 57 countries worldwide, TVS Motor Company is renowned for innovation and currently owns 600+ patents. Further, TVS MotorCompany has aunique distinction within the automotive industry, being the only two-wheeler manufacturer and the only Indian automobile company to have been awarded the prestigious Deming Award, successful implementation of total quality management.