Unilever Sri Lanka and SLIM launch professional selling diploma

Unilever Sri Lanka in association with the Sri Lanka Institute of Marketing launched a professional selling diploma for sales representatives employed by the company’s distribution business partners and service providers who operate in all areas of the country.

The launch was attended by Surith Perera, Customer Development Director of Unilever Sri Lanka and Gamika De Silva, Vice President of the Sri Lanka Institute of Marketing as well as other distinguished guests from both parties.

The launch of the professional selling diploma also included the signing of the Memorandum of Understanding between Unilever Sri Lanka and the Sri Lanka Institute of Marketing. Speaking on the occasion, Surith Perera, Customer Development Director, Unilever Sri Lanka, stated, “Our front line, the sales force, has been a key to our success. Their dedication and hard work has helped Unilever get to where we are today. Through this initiative, we will develop their capability and talent to win in today’s competitive market place whilst helping them to grow both as individuals and as professionals.”

In 2013, 144 sales representatives will participate in the nine month diploma program, with the company investing in the skill development of these individuals.

Unilever Sri Lanka has consistently remained committed to the development of its employees and business partners. Having access to global expertise on people development and strong local partners to support in education, developing its sales team, who is the front line of the company is a key priority for the company.

Unilever Sri Lanka is one of the biggest FMCG companies in Sri Lanka with categories such as home care, personal care and foods. Established in 1938 with brands such as Sunlight, Lux and Pears Rose, Unilever has a 75 year long manufacturing presence in Sri Lanka.  Having inaugurated its new manufacturing facility in Horana, today the company manufactures 95% of its products locally and is home to 30 brands that are leaders in their respective categories. In 2012, Unilever Sri Lanka was the highest ranked multinational and FMCG company in LMD’s Most Respected Entities survey.