Unilever Sri Lanka drives e-commerce with WOW.lk

Monday, 9 February 2015 00:00 - - {{hitsCtrl.values.hits}}

Unilever Sri Lanka’s Country Marketing Director Siddharth Banerjee (left) exchanging the partnership agreement with WOW.lk CEO Sheyantha Abeykoon Unilever Sri Lanka has announced that the company has signed a working partnership with WOW.lk making its select portfolio of personal care brands available on the site. A dedicated portal on WOW.lk will now offer consumers Unilever products from a host of Sri Lanka’s most lovedpersonal care brands including Axe, Clear, Closeup, Dove, Fair & Lovely, Lifebuoy, Lux, Pears, Ponds, Signal, Sunsilk, Rexona and Vaseline. “Home to 29 of the country’s most loved brands, with many of them being leaders in their respective categories, Unilever considers our consumers are at the heart of everything we do. Bringing in e-commerce to complement our expansive distribution network by partnering with WOW.lk takes our brands closer to our consumers, especially as we embrace the digital medium in Sri Lanka. Sri Lankan consumers can now get their preferred Unilever personal care products delivered right to their doorstep with a simple click,” said Siddharth Banerjee, Country Marketing Director, Unilever Sri Lanka. Unilever Sri Lanka will be running tailored campaigns on WOW.lk with consumers being able to pay for their purchases using any of the site’s multiple convenient payment options which include credit cards, cash on delivery and easy payment schemes. Working with partners like WOW.lk, the company intends to expand its virtual presence and offer more brands online in the future. Commenting on the partnership, Sheyantha Abeykoon, Chief Executive Officer of WOW.lk, said: “As an industry pioneer, WOW.lk has been at the fore front of e-commerce innovation and has introduced many new categories of products to the online shopper. This partnership with Unilever will allow is to cater to a brand new segment of the consumer products market. Personal care products will be easily accessible through the microsite, and there will also be many exciting offers and packages to choose from. At WOW.lk we also provide our customers with easy payment schemes, fast fulfillment services and customer call center services to ensure that they have complete and seamless online shopping experience.” WOW.lk is one of the largest and most reputed online e-commerce sites in the country and is backed Dialog Axiata, Sri Lanka’s largest telecommunications service provider. Staying close to consumers in a global marketplace where ever more interpersonal interactions are moving to the digital space, Unilever Sri Lanka, as one of the nation’s leading marketing organisations, has been actively engaging consumers across different digital platforms. This current foray into e-commerce with WOW.lk is part of Unilever Sri Lanka’s continued efforts to tailor its products and service mix to suit evolving consumer lifestyles. Adding more touch points for consumers to interact with its brands, this move is sure to enhance consumers’ buying experience thereby building greater brand love towards Unilever Sri Lanka and its brands.