Unilever Sri Lanka honours dealers at Muthupalasa Awards

Unilever Sri Lanka Customer Development Director Aruna Mawilmada (fourth from right) with Chandra Stores Kaduwela Proprietor W.D. Hemachandra, who was felicitated at the Muthupalasa Awards ceremony

Unilever Sri Lanka felicitated its most valued dealers at the 11th annual Muthupalasa Awards ceremony held at eight leading hotels across the country.

Muthupalasa is a retailer loyalty program designed to help foster a mutually beneficial relationship betweenUnilever Sri Lanka and its dealer network. Going beyond traditional trade marketing initiatives such as promotions and discounts, Unilever leverages its deep understanding of ground realities faced by retailers to share relevant insights and jointly develop strategies that drive mutual growth through the program. Unilever will also be rewarding dealers with attractive insurance schemes and foreign holidays on achieving their goals.

Members of Muthupalasa noted that they have seen a marked increase in their sales and profitability as a direct result of their involvement with the program. They also welcomed the initiative taken by Unilever Sri Lanka to award scholarships to retailers’ children for outstanding results in year 5 scholarship examinations.

“The wide spread network of retailers are a vital link in Unilever Sri Lanka’s value chain which helps us take our products directly to consumers. In line with our commitment to fostering sustainable growth and creating positive social impact, the Muthupalasa program seeks to appreciate these entrepreneurs for the immense contributionthey make not only to Unilever but to consumers across the nation,” said Unilever Sri Lanka Customer Development Director Aruna Mawilmada.

Unilever Sri Lanka is one of the biggest FMCG companies in Sri Lanka with categories such as home care, personal care and foods. Established in 1938 with brands such as Sunlight, Lux and Pears Rose, Unilever has a 75 year long manufacturing presence in Sri Lanka. Today the company manufactures 95% of its products locally and is home to 29 brands that are leaders in their respective categories. In 2014, Unilever Sri Lanka was ranked the highest ranked FMCG and multi-national company in LMD’s Most Respected Entities in Sri Lanka, and the No. 1 Employer of Choice in a survey conducted by Nielsen.