USL steals the show at SLIM-Nielsen People’s Awards
Thursday, 2 April 2015 00:05
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Company’s best loved brands Lifebuoy, Sunlight shine as people’s choice
Unilever Sri Lanka stormed into the spotlight at the SLIM-Nielsen People’s Awards 2015, with the company’s two biggest and best loved brands, Lifebuoy and Sunlight, collectively bagging four awards.
Lifebuoy, Unilever Sri Lanka’s flagship germ-protection brand, took home the ‘FMCG brand of the year’, ‘FMCG personal care brand of the year’ and ‘FMCG youth brand of the year’ awards to emerge as the FMCG brand that’s closest to consumers’ hearts. Unilever Sri Lanka’s flagship and one of the nation’s most iconic brands, Sunlight, was voted as the ‘Household care brand of the year’.
Unilever Sri Lanka Chairperson Shazia Syed said: “As a company that places the consumer at the heart of everything we do, we’re honored to be recognised at the SLIM-Nielsen People’s Awards – awards that are based on the public’s votes. Representing the voice of the Sri Lankan consumer, these awards are a reflection of the love and trust that our brands have won over the years. While congratulating the Lifebuoy and Sunlight teams, I’d like to thank consumers for having welcomed our brands an integral part of their homes and their hearts.”
Unilever’s outstanding performance at the People’s Awards comes close on the heels of the company being crowned ‘Marketer of the Year’ at the recently-concluded Effie Awards. Siddharth Banerjee, Country Marketing Director, Unilever Sri Lanka, said: “It’s truly gratifying to see Lifebuoy and Sunlight being recognized at the SLIM-Nielsen People’s Awards, which are regarded as a true reflection of consumer sentiments in the country. Great products and engaging communications have helped us win the appreciation of consumers, propelling us to achieve phenomenal business results and become one of Unilever’s fastest growth markets in 2014.”
People’s Awards is an annual, flagship event organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with Nielsen Sri Lanka. It holds the distinction of being the only award show in the country to be based on a nationwide independent survey. The awards recognise brands and personalities that have made an impact in the lives of people in Sri Lanka.
