Friday Nov 15, 2024
Friday Nov 15, 2024
Wednesday, 15 February 2017 10:02 - - {{hitsCtrl.values.hits}}
Varun Beverages Lanka Ltd. announced the winners of the recently conducted popular ‘Pepsi Emoji’ competition which attracted a record number of entries from across the island. The company invited young and old alike to share in the joy and sheer enjoyment of Pepsi, with a ‘Pepsi Emoji’ competition held recently.
Eligibility included purchasing the 500 ml Pepsi ‘Single Serve Bottles’ and one litre and two Litre PET Pepsi bottles. The simple mechanics of the competition included finding the unique code on the underside of the bottle cap and sms the code to the number provided on the front of the label. Upon receiving a sms confirmation of the entry, prize winners were selected by the sms entries being put through randomiser software after the promotion period.
A total of 37 category-wise prizes included a Macbook, romantic trip for two to Maldives, Ibiza, Las Vegas, Vouchers for food outlets, meet-session with Lasith Malinga and tickets for two for a Colombo music festival.
“We are pleased with the outcome of the competition in terms of the number of entries we received, reflecting the Pepsi consumer trend in the cities and expect a continued growth in both value and volume for this internationally acclaimed brand. With a steady demand from consumers, we forecast a healthy value growth over the forecasted period,” stated Dulanee Weerackody, General Manager – Marketing and Key Accounts.
Varun Beverages Lanka is one of the largest franchisees in the world (outside US) of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) sold under trademarks owned by PepsiCo. We produce and distribute a wide range of CSDs, as well as a large selection of NCBs, including packaged drinking water.
PepsiCo CSD brands produced and sold by us include Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Seven-Up Revive, Evervess Soda. PepsiCo NCB brands produced and sold by us include Tropicana Slice, Tropicana Frutz (Lychee, Apple and Mango), Seven-Up Nimbooz as well as packaged drinking water under the brand Aquafina. In addition, we have also been granted the franchise for Ole brand of PepsiCo products in Sri Lanka.
