Akvora International begins new journey as distributor for S’pore Giti Tire in Sri Lanka

From left: Akvora International Director Danuska Krishantha, Giti Tire Sales and Marketing Manager Nik Goh, CEO S.Udayachander, Giti Tire Marketing Head Shiroo Chia, and Akvora International Managing Director Nishantha Thilakaratna

Akvora International Ltd., recently announced itself as the new distributor for world-class tire brand Giti Tire in Sri Lanka.

Giti Tire is ranked among the top 10 most valuable tire brands, globally, and brings a wide range of high-quality products and innovative technologies to the Sri Lankan market. Akvora International is a wholly-owned subsidiary of Akvora Ltd., a leading importer and distributor of air conditioning systems in Sri Lanka. However, while its venture into tires is new, Akvora International is led by a competent team of professionals with a collective experience of over 100 years behind them, in the automotive space.

The launch of Giti Tire in Sri Lanka was officially announced and unveiled at a special press conference and event held to mark the occasion. Amongst the speakers at the press conference were Giti Tire Group ASEAN, Australia, and Sri Lanka Sales and Marketing Manager Nik Goh, and Asia, Latin America, the Middle East, Africa, and Oceana Marketing Head Shiroo Chia. The presence of these two high-ranking officials highlighted the importance of the Sri Lankan market to Giti Tire and presented an opportunity for lively discussion and friendly exchanges about the brand’s vision for Sri Lanka. 

Giti Tire Group, headquartered in Singapore, has a rich heritage in the tire business since 1951. Today, it stands as one of the largest tire companies globally, serving major original equipment vehicle manufacturers (OEMs), auto-service outlets, motorsports teams, tire dealers, and consumers in over 130 countries. The brand’s dedication to quality and its strong partnerships with leading auto manufacturers, such as General Motors, VW, Renault, and Peugeot, make Giti Tire the preferred choice for discerning drivers.

Giti Tire is committed to innovation and excellence in tire manufacturing. With four research and development centres and one testing centre, globally, the company invests in advanced technologies and state-of-the-art equipment to consistently ensure the smoothest and safest ride. This focus enables Giti Tire to be the preferred Original Equipment supplier for over 260 passenger car models, and 375 truck and bus models, providing a comprehensive range of options to cater to the diverse needs of its customers.

With over 70,000 sale points in 130 countries, Giti Tire has established itself as a trusted and reliable choice for drivers, worldwide. The company operates five world-class manufacturing plants in the United States, Indonesia, and China, ensuring the production of top-quality tires that meet international standards. Giti Tire also maintains 10 offices across the globe, including Singapore, Indonesia, Malaysia, China, the US, Canada, the UK, Germany, France, and Dubai, to ensure unmatched customer support.

The brand’s digital focus sets it apart in the industry, with Giti Tire utilising digitally-driven tire design tools and performance simulators, and leveraging cutting-edge technologies to bring forward-thinking innovations to life. This digital approach enhances the driving experience and ensures optimal performance across different regions, including the varied road and terrain conditions encountered in Sri Lanka.

The launch of Giti Tire in Sri Lanka also brings two of its ground-breaking technologies – Giti Magic Sound and Giti Seal – to the local market. Giti Magic Sound is an innovative solution that improves static sound absorption and noise reduction. Tested on various road surfaces, this technology has demonstrated a significant reduction in noise levels, lowering them by 2 to 4 decibels, allowing for a quieter and more comfortable experience. Meanwhile, Giti Seal offers quick sealing capabilities with its high-viscosity sealant and ensures that a puncture on a Giti Tire can be rapidly plugged and the tire seamlessly returned to service, allowing for maximum convenience and reliability. 

Akvora International Ltd. is a respected distributor of automotive products in Sri Lanka. With a focus on providing high-quality products and exceptional customer service, the company is committed to meeting the needs of the Sri Lankan automotive market.