BMW – A prestigious partnership: Growing from strength to strength

Wednesday, 9 October 2019 00:00 - - {{hitsCtrl.values.hits}}

Prestige Automobile Aftersales facility

German auto giant BMW reaffirmed its commitment to the Sri Lankan market and its decades long partnership with Prestige Automobile Ltd. (PAPL) – the only authorised importer in Sri Lanka to sell,

BMW Group Asia Managing Director Christopher Wehner

Prestige Automobile Director – Sales and Marketing Niranga Peiris

service and repair BMW and MINI vehicles – with a recent visit by the BMW Group Asia Managing Director Christopher Wehner accompanied by BMW Group Asia Sales Director Veronika Hammond and Sales Channel Development and Customer Management Director Lee Hwee Siong.

The team was here to broaden their understanding about the Sri Lankan market for BMW, ably managed by sole-authorised dealer Prestige Automobile Ltd. for the past 24 years, and to extend their further support in offering a bespoke models mix and pricing strategy tailored to the local market dynamics.

BMW Asia is keen to strengthen its ties with its exclusive local partner, and has extended its support to Prestige Automobile Ltd.’s growth plans. A fully extended state-of-the-art service facility delivers the ultimate service and repairs through country’s only BMW trained and certified technicians to maintain your ultimate driving machine at its peak.

Sticking to the BMW true values and only using the finest materials such as brand new parts, special tools and certified BMW software, Prestige Automobile maintains the highest global standards that one could expect from any International BMW dealership.

Expressing his appreciation of the long-standing relationship with Prestige Automobile, BMW Group Asia Managing Director Christopher Wehner said: “Sri Lanka is a fast-growing market with immense potential. Therefore, we are delighted to continue our successful collaboration with Prestige Automobile to further strengthen the brand’s presence in the country. We are confident the team is well-equipped to deliver an exciting, engaging and enriching brand experience to our customers for years to come.” Prestige Automobile has stood out as one of the foremost authorised BMW dealerships in the Asia Pacific region, achieving the best year-on-year growth in the entire region in 2018 and receiving the highest scores in the group’s International Retail Standards audit.

BMW Sri Lanka has also been lauded by the BMW Group Asia for being part of an elite group of dealerships in the worldwide BMW network to consistently scoring highest marks.

Emphasising on the importance given to maintaining the exacting standards set by BMW Group, and the BMW Sri Lanka team’s commitment to exceeding expectations over the years, Prestige Automobile Director – Sales and Marketing Niranga Peiris said: “Prestige Automobile has consistently maintained a ‘customer centric’ culture to ensure the precision German machinery of BMW is kept in the best shape, with constant investment into developing service capabilities.

The visit in September of this year by the BMW Asia leadership was a further endorsement of their commitment to Prestige Automobile – the only certified agent to sell or repair BMW cars in Sri Lanka according to BMW stipulated global standards– to enhance our capacity and support the international certification of our sales and after-sales staff. The group also takes active ownership to develop the product and technical knowledge of our BMW Sri Lanka staff to enhance the overall customer experience.”

The year 2020 will mark 25 years since Prestige Automobile got behind the wheel. BMW Group Asia will release several special edition cars to the local market to celebrate this key milestone and to endorse their enduring partnership with BMW Sri Lanka.

Prestige Automobile is also planning several innovative sales and after sales initiatives to set benchmarks on industry standards through its 25 years of expertise whilst making it the most memorable year thus far in their long yet well worthy journey of 25 years as the BMW experts in Sri Lanka.

Prestige Automobile has carved a niche in the luxury vehicle segment in Sri Lanka, with 25 years of trailblazing leadership in the premium auto market.

The company has maintained a reputation as having one of the finest after sales service in the country, maintaining exclusive rights to service and repair BMW and MINI cars, with authorised tools, technology, and service infrastructure.