Dua Lipa joins Jaguar for ground-breaking music and technology collaboration

Wednesday, 31 October 2018 00:00 - - {{hitsCtrl.values.hits}}

The world’s most exciting new music artist launches a cutting edge partnership with Jaguar
Dua Lipa project kick-starts European programme to promote the Jaguar PACE family of cars

Jaguar and Dua Lipa, the global superstar singer-songwriter, have announced a music and technology partnership. A series of Jaguar events across Europe, called The PACE: Season 1, which celebrate the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.

Dua Lipa, currently the most streamed female music artist in the world, will perform not with another artist but with the new Jaguar I-PACE – an electric performance SUV that has zero tailpipe emissions and can accelerate from 0-100km/h in 4.8 seconds.

On the collaboration, Dua Lipa said: “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together.

“I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation.”

The ‘Dua Lipa x Jaguar’ collaboration launched in September on Jaguar social channels and websites across Europe.

SML Frontier Automotive, is the sole agent for Jaguar in Sri Lanka. For more information on the Jaguar electric vehicle revolution, call 2552444 or visit the Jaguar Land Rover showroom at No. 74, Flower Road, Colombo 7.