Sunday Nov 24, 2024
Sunday Nov 24, 2024
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SML Frontier Automotive, sole agents of Jaguar Land Rover (JLR) in Sri Lanka, successfully hosted the first edition of the Jaguar Art of Performance Global Tour recently at the Katukurunda Racing track. A fun and exhilarating day’s event was held for Jaguar enthusiasts during the much-anticipated Mobitel Drag Battle Championship event.
Speaking of the experience, SML Frontier Automotive CEO Ravi Perera said, “We are thrilled to create unique and exciting driving experiences for people. The support given to us by the Drags Championship team has been tremendous to ensure the drive complimented the day’s activities. This global tour gave our customers and Jaguar enthusiasts a chance to get a first-hand experience a one of a kind drive fuelled with performance and accuracy with a Jaguar. The Art of Performance Global Tour allowed customers to get a taste of Jaguar’s driving dynamics under the guidance of expert Jaguar Regional instructors, where they were able to get instant scores as the drive was completed.”
Asia Pacific Importers Jaguar Land Rover Experiential Manager Joshua Nah said, “It was a pleasure to bring this exclusive Jaguar experience to Sri Lanka for the first time. It was definitely a thrilling experience for all those that took part. The Jaguar Art of Performance racing circuit is fitted with the World-First Smart Cone technology, created by Jaguar, this allows us to assess the driver’s accuracy, precision, agility and driving skill. We were thrilled with the response and how well received this event was in Sri Lanka, what was more exciting was seeing friends competing with each other on their over grading on speed and accuracy.”
The day was filled with much excitement and saw a tremendous response from racing car and Jaguar enthusiasts. Speaking of the event, SML Frontier Automotive Manager – Customer Experience and Marketing Tasneem Siddeeque added, “We had over 100 guests participate in the Jaguar Art of Performance driving circuit, with drives in the Jaguar F Type, Jaguar XE and Jaguar E-Pace on an absolutely dynamic driving circuit. The exclusive Jaguar VIP tent which was set up for the day was abuzz with customers and car enthusiasts. We were able to showcase our entire Jaguar fleet at its best. Everyone attending was able to familiarise themselves with the brand’s unique combination of exhilarating performance and opulence.”
Jaguar is available in Sri Lanka through SML Frontier, the sole agents of Jaguar Land Rover in Sri Lanka. Jaguar Land Rover aims to drive leadership in sustainable business practices in all activities across the world, which includes achieving carbon neutral manufacturing and zero waste across operations by 2020. Visit the Jaguar Land Rover showroom on Flower Road to book a test drive and experience the best of the British automobiles.
