Sunday Nov 24, 2024
Sunday Nov 24, 2024
Monday, 11 September 2017 00:00 - - {{hitsCtrl.values.hits}}
For the first time in Sri Lanka, a brand-new vehicle has been given as the grand prize by an automobile company. This momentous event took place on 31 August at Water’s Edge during the grand finale of the Hyundai Grand Talk Grand Win competition. It was attended by a distinguished gathering of guests and many Hyundai fans.
In addition to the grand prize of a Hyundai Grand i10 car presented to the winner of the hugely popular Grand Talk Grand Win competition, valuable gifts were awarded to two other lucky winners. Consolation prizes were also given among other selected participants.
In the competition, those who expressed their loyalty, passion and dedication towards the brand by talking about the most awarded compact car in the world – ‘Grand i10’ – had more chances of winning the car.
The Hyundai Grand i10 sports stylish looks and has many exclusive features such as rear parking sensors, high grade audio controls, tilt-steering and integrated music system. The power-packed petrol engine is an all-new design with the latest technological advances.
The competition was carried out through leading social media platforms such as Facebook, Instagram and Twitter including hash-tagging and referrals. Instructions were simple and easy to follow, combined with an optimistic user experience. Unlike other competitions which were limited to Colombo and certain suburban areas, Hyundai opened this competition to all Sri Lankans covering every household across the country from Dondra to Point Pedro. The uniqueness of this competition was that it gave a distinctive advantage to those already owning a Hyundai vehicle. Existing customers could display their loyalty by recommending Hyundai to their families and friends, which was also known as the referral entry. The more entries (online and offline) meant more chances of winning the all-new Grand i10.
The Hyundai Grand Talk Grand Win competition has been a massive success on all counts. It went a long way in improving Hyundai Lanka’s customer engagement level.
The promotional campaign reached 2.7 million users; there was a total impression of 5.1 million and 476,600 video views. The company was able to achieve 79% of the reach of the Hyundai target group on Facebook, making it a great success.
From February to June, a total of 5.4 million unique users have seen content related to the Hyundai Lanka FB page.
The Google Adverts report shows the campaign received a total of 17,373 clicks; there was a total impression of over 20 million and 26,473 video views.
In addition to the online success, Hyundai Lanka managed to sell many cars through this campaign. The response to this promotion has been such that the company hopes to extend it further with new innovations for a grander experience in the future.
