Harley-Davidson launches all-electric motorcycle brand ‘LiveWire’

Thursday, 13 May 2021 00:00 - - {{hitsCtrl.values.hits}}

REUTERS: Harley-Davidson Inc on Monday launched an all-electric motorcycle brand ‘LiveWire,’ the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

Named after Harley's first electric motorbike, which was unveiled in 2019, the ‘LiveWire’ division is slated to launch its first branded motorcycle in July.

The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

“We are seizing the opportunity to lead and define the market in EV,” Chief Executive Officer Jochen Zeitz said in a statement on Monday.

“LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.