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It is said that all good things come to an end. And similarly, the ‘Fill & Win’ mega campaign conducted at 205 petrol sheds of Lanka IOC, launched on 13 January 2020, concluded on 15 March 2020. However due to the pandemic the prize distribution could not be conducted earlier.
Despite the pandemic the campaign received an overwhelming, enthusiastic and positive response from all customers covering seven provinces. Over 1.5 million customers participated in the campaign that brought together all stakeholders, pledging to appreciate, thank and reward motorists for their patronage.
Stafford Motors Executive Director Tarinda and Director Charaka Pereira said that the cross promotion campaign provided motorists the opportunity to drive away with Honda scooters with a total prize offering worth over Rs. 2.25 m.
The lucky winners could not believe that despite the present situation and two years since its launch both Lanka IOC and Stafford Motors honoured the commitment and delivered the motorcycles to the winners thus generating goodwill amongst its existing customers and bringing forward new customers
Manoj Gupta from Lanka IOC was also delighted to share that with the new pricing that provides motorists the choice to fuel at their favourite petrol sheds of Lanka IOC they always get to take away something exciting on fuelling and Lanka IOC hopes to partner with Stafford Motors and similar partners to bridge the gap and bring the customers closer to their preferred brands through Lanka IOC petrol sheds.
The winners attended the grand prize distribution ceremony at short notice and travelled from a distance of over 300 km. One of the winners said that even now it was unbelievable that he had won a Honda bike as part of this promotion. Similar sentiments were echoed by six of the 10 winners who were present on the occasion.
Concluding the event Manoj Gupta while wishing all those present a Merry Christmas said that there could not have been a better way for customers to celebrate Christmas and thanked Stafford Motors management for their support and partnership with Lanka IOC that is benefiting all these motorists and winners and assured to continue such initiatives that would offer customers instant gratification as well.