Land Rover announces 70th anniversary celebrations with Defender Outline on top of mountain

Friday, 22 June 2018 00:00 - - {{hitsCtrl.values.hits}}

Stretching over 250 metres, the spectacular Defender outline was imprinted on the side of a mountain in the French Alps. The one-off snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.

The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover’s managing director.

The forward-thinking design was eventually christened the ‘Land Rover’; the outline of which we now recognise as the Defender. Those first sand sketches went on to create one of the most iconic vehicles in the world and ultimately led to the creation a company that has become the most famous 4x4 manufacturer on the planet.

“Land Rover is an iconic brand around the world and the outline of the Defender is instantly recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover’s ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs,” said Jaguar Land Rover CEO Prof. Dr. Ralf Speth.

Land Rover is inviting fans to join the celebrations in a World Land Rover Day online broadcast. It stars the people who helped create the world’s most-loved 4x4s and Land Rover’s pioneering technologies, from its Series Land Rover and Defender origins, to the introduction of the Range Rover in 1970 and Discovery in 1989. Driving a Defender to get close to the 2,700m to produce the high-altitude artwork, Beck then walked 20,894 steps and 16.5km through the French Alps. He said: “Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I’ve ever made.”

The Land Rover is available in Sri Lanka through SML Frontier, the sole agents of Jaguar Land Rover in Sri Lanka. With these bookings from SML Frontier, customers receive five-year warranty which is inclusive of a Five Year Service; 24-hour Road Side Assistance and Membership to the Elite Owners Club. For more information on Jaguar Land Rover in Sri Lanka you can visit their showroom at No. 74, Flower Road, Colombo 07 or call 2552444.