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Mahindra and Mahindra Ltd., a part of the $ 20.7 billion Mahindra Group, yesterday announced the launch of its world-class range of BS-4 emission norms compliant vehicles in the commercial vehicles and bus segments, with benefits that include improved engine performance and fuel efficiency, along with being environmentally friendly.
Together with Ideal Motors Ltd., Mahindra is the first automotive company in Sri Lanka to announce a full range upgrade to BS-4 vehicles, as per the latest norms of the Government.
The event also marked the launch of its flagship product, the all-new and stylish Mahindra Maxximo Heavy Duty (HD) Series, in the commercial vehicles segment and Treo, the first-ever electric three wheeler in the country. The event was graced by Minister of Development Strategies and International Trade Malik Samarawickrama, and India’s Deputy High Commissioner Dr. Shilpak Ambule, along with senior dignitaries from Mahindra and Ideal Motors.
Speaking at the launch, Mahindra and Mahindra Ltd. Chief of International Operations Arvind Mathew said: “Over the last two decades, Mahindra has established a strong presence in Sri Lanka with trusted partners and a range of new age products. One aspiration of the country is to go all-electric. Mahindra has been working towards making the EV segment relevant for the masses. Today, we are delighted to be the first automobile company to unveil an all-electric three-wheeler, the Mahindra Treo, a sustainable choice for the last mile commute in urban Sri Lanka. The product will soon be available in the market.”
Ideal Group Founder and Executive Chairman Nalin Welgama said: “This is a proud moment for Ideal Motors, to be the pioneer in introducing the entire range of vehicles with BS-4 technology with a global brand such as Mahindra.
This internationally accepted standard will now be present across the entire range of Mahindra Commercial vehicles sold in Sri Lanka. We have also ensured the presence of backend BS-4 expert technicians across all our sales and service touch points. We are also privileged to unveil the Mahindra Treo – the electric three-wheeler, thereby supporting the nation’s vision towards ‘green’ automation for Sri Lanka.”
The launch of the Maxximo Heavy Duty Series aims to enhance the earning potential of the customers. The company also aims to tap the heavy commercial vehicles segment with its new-age engine technology that meets the new BS-4 emission norms.
Ideal Motors is a customer-centric automotive company with a vision to be the ultimate choice for customers for value-based products and services, which has enabled its meteoric growth within a short span of nine years amidst tough competition. Today’s event is another milestone in strengthening its offerings to the customers of Sri Lanka.
Ideal Motors also took the opportunity to simultaneously unveil their new Mobile Technical Centre, which was also declared open by Minister Malik Samarawickrama. Keeping in line with the introduction of the new BS-4 technology, Ideal Motors has taken positive steps to take this technology to the outskirts and villages with its unique Mobile Technical Training Centre, which will involve the familiarising and training of rural youth on the complete technical management aspects of BS-4. Ideal Motors’ mobile training concept will be rolled out as of April and will initially target training over 1,000 youth in rural areas within six months, with the training being done at their doorsteps.
