Micro Cars unveils 4th-gen Korando to Sri Lankan market

Thursday, 20 June 2019 00:00 - - {{hitsCtrl.values.hits}}

From left: Micro Cars Group Director Guhashanka, Ssangyong Motors GM Kim, Micro Cars Chairman Lawrence Perera, Micro Korea MD Gordon Chung and Micro Cars Chief Financial Officer Clifford William

Ssangyong Motrs GM Kim and Micro Cars Chairman Lawrence Perera Launch the New Micro Korando

Micro Cars Ltd., the sole agents in Sri Lanka for SsangYong Motors since 2006, revealed the latest fourth-generation C300 Korando for the Sri Lankan market.

Targeted at the permit holders, this 1.6 lt. intercooler turbo diesel 4x4 SUV comes with a feature set and value proposition that is unmatched in its class. SsangYong Motors were formed way back in 1954, are the true pioneers of manufacturing the South Korean SUV.

Starting in 1993, they introduced the acclaimed Musso based on proven Mercedes-Benz technology and sold this model worldwide, including in Sri Lanka. Following the Musso, came a gamut of other models that we are familiar with in Sri Lanka, carrying nameplates such as the Actyon, Kyron, Tivoli and the top-level SUV, the Rexton. SsangYong is renowned for unique Korean design flair. Indeed, the name Korando signifies ‘Korea Can Do’.

The C300 Korando is the fourth generation of the Korando mid-sized SUV. Launched globally this year, the model on launch in Sri Lanka is a 1.6 lt. intercooler turbo diesel variant. With an output of a competitive 136bhp, the engine drives all four wheels through AISIN (Japanese) six-speed automatic gearbox.

The attractive TCT Blaze cockpit creates an exciting cabin environment, and the Korando comes fully loaded with all the creature comforts, including a touchscreen control, mood lighting, electric leather seats, wireless phone charging, electric sunroof, power tailgate, LED headlamps and LED fog lamps and 19” alloy wheels.

On the safety side, the Korando comes with blind spot detection, lane change assist, rear cross traffic intervention, anti-rollover protection, airbags, ABS and ESP. All this is offered at an unbeatable Rs. 7.6 million for permit holders.

SsangYong Motors and Micro Cars Ltd. have enjoyed a long and fruitful partnership since 2006. Through Micro Cars, SsangYong has dominated the Premium SUV segment with the popular Rexton, achieving a market share of 22%, and set the trend for the new small SUV with the popular Tivoli.

SsangYong Motors General Manager Kim has visited Sri Lanka to grace this grand Korando Launch stated: “The all new Korando is one of many great steps taken by SsangYong Motors in building a futuristic SUV. Sri Lanka has always been a unique market, especially in the SKD sector. Micro has always strived to ensure that SsangYong had a competitive share in the SUV market of Sri Lanka. Therefore, we strongly believe our current and future SsangYong customers will truly experience a unique SUV drive with the all new Korando C300 with Micro Cars.”

Today, Micro Cars plan to achieve new heights with this All New Korando SUV, as it is arguably the most futuristic SUV of its class in the country at this point. Micro Cars and SsangYong Motors celebrate their long and fruitful partnership, and see it growing from strength to strength, evolving further with great automotive products from Korea in the future.

Pix by Sameera Wijesinghe