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PickMe, Sri Lanka’s own technology-driven transportation network, launched a driver loyalty program titled ‘PickMe Pramuka’ at a ceremony held at the Grand Monarch in Thalawathugoda.
The program provides PickMe’s driver partners with numerous benefits, including insurance coverage for the entire family based on their driver rating system which categorises drivers on their general conduct, performance and reliability. The rating system consists of three categories, namely platinum, gold and silver. While insurance coverage for the drivers and their families remain the principal benefit of the program, driver-partners receive a plethora of other benefits such as discounts at fashion retailers, preferential rates for oil and other services for vehicles, priority access for assistance and ‘first serve’ basis when visiting PickMe offices or queries over the phone.
“Our driver-partners are a key pillar of our success. We consistently look to uplift them. The ‘PickMe Pramuka’ program is yet another such endeavour. Moreover, the rating system provides them with an incentive to enhance their performance as well as the manner in which they strive for customer care. The insurance scheme, which is a core part of ‘PickMe Pramuka’, provides each driver and their family with insurance coverage worth Rs. 4 million. In addition, the program looks at various avenues in which a PickMe driver partner could benefit, as we strive continuously to ensure that all our stakeholders stand to gain much more than monetary value through their journey with us,” commented PickMe Chairman Ajit Gunewardene.
The highlight of the ‘PickMe Pramuka’ driver loyalty program is the insurance scheme. Accordingly, the Rs. 4 million insurance scheme provided by Co-operative Insurance provides a maximum medical insurance cover of up to Rs. 3 million in case of an accidental death or permanent disability to the driver or the family. The insurance beneficiaries are entitled to a life insurance cover of up to Rs. 1 million while they stand to receive compensation up to Rs. 1.5 million and Rs. 300,000 in case of critical illness. Compensation for hospitalisation is a payment of Rs. 30,000 under the terms of the insurance scheme. The scheme will also extend financial assistance of Rs. 30,000 – Rs. 50,000 in the event of a funeral in the family.
“PickMe Pramuka is going to be an evolving program. Driver partners can look forward to more benefits in the future through partnership agreements that the company is currently formulating,” added PickMe Chief Operating Officer Isira Perera.
