SML Automotive rolls out unique luxury loyalty program for Jaguar, Land Rover owners

SML Frontier Automotive, the sole agents of Jaguar and Land Rover (JLR) in Sri Lanka, launched its customer loyalty program, The Jaguar and Land Rover Owners Clubs, which ensures customers receive a variety of benefits and exclusive privileges when they purchase a Jaguar or Land Rover vehicle. 

When customers purchase a brand new Jaguar or Land Rover, they gain complimentary access to these exclusive clubs, which offer the benefits and privileges of the global luxury concierge service, Quintessentially. 

Customers can make use of everyday services such as movie ticket bookings and also enjoy special offers at premium hotels, restaurants and events. 

“An important principle of our brands is to give every customer an experience they love, in a relationship that lasts a lifetime,” says Jaguar Land Rover, Asia Pacific Region Managing Director Robin Colgan. “That promise is brought to life by SML Frontier Automotive in their innovative approach to providing the best possible ownership experience.”

Enabling technology will be an important ingredient of the program and a dedicated mobile app for members will be launched in the first quarter of 2018. The app will provide members with information on their vehicle and keep them updated on the latest offers and benefits.

“At SMLF our key focus is to ensure that we offer our customers the best experience they could possibly have; from our after sales service to whatever else we can offer them that will complement the luxury of their vehicles and the busy lives they lead,” says SML Frontier Automotive CEO Ravi Perera. 

“We purposefully created this loyalty program to meet our customers’ needs and desires so that it delivers relevant and measureable value to them. We make it our goal to understand the needs of our clients as we strongly believe that we don’t just sell a vehicle, but also a lifestyle.”

Highlighting the program’s value and relevance, SML Frontier Automotive Marketing and CRM Manager Tasneem Siddeeque states: “We have enjoyed working closely alongside our longstanding partner Quintessentially to provide our customers an exclusive concierge service. Today we’re excited to unveil our loyalty card that will enable our customers to enjoy life to the fullest.”

SML Frontier also announced its partnership with Qatar Airways for customers who have asked for more consistent and exclusive travel benefits. Now Jaguar and Land Rover customers can enjoy a 10% discount on fares to any destination and 5% discount on promotional fares offered.

Other key privileges of the network include JLR Exclusive Access to events such as the Golden Globes with Quintessentially, Membership to the Shangri La Golden Circle, Tealia, Nisal Caldera, Zudhora, St. Regis Singapore, Hugo Boss, Aantara, Rockland, Movenpick, Cafe Francais, UGA and Galle Face Hotel.

In addition, members will also have access to exclusive trips, such as an unforgettable Ice Drive Experience with Jaguar in Iceland or a Land Rover safari in Namibia. 

Jaguar Land Rover, the UK’s largest automotive manufacturing business, is built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-terrain vehicles and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.  JLR aims to drive leadership in sustainable business practices in all activities across the world, which includes achieving Carbon Neutral Manufacturing and Zero Waste across operations by 2020.